The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 August 2-5, 2004 • San Jose McEnery Convention Center • San Jose, CA

			
Event Hours:
Conference Hours
August 2 - 9am - 5:15pm
August 3 - 9am - 7:30pm
August 4 - 9am - 5:15pm
August 5 - 9am - 3:45pm
Expo Hall Hours
August 3 - 10am - 6:30pm
August 4 - 10am - 4pm
Registration Hours:
August 2 - 7:30am - 5pm
August 3 - 8am - 6:30pm
August 4 - 8am - 5pm
August 5 - 8am - 3pm

Premier Plus Sponsors:
Google logo

Premier Sponsors:
Ask Jeeves
Bruce Clay Inc logo
iProspect Search Engine Marketing
Lycos logo
Marketleap logo
Oneupweb logo
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ
Media Sponsor:
DMNews

CONFERENCE AT A GLANCE
Monday, August 2, 2004
8:00am - 9:00am Registration and Continental Breakfast
Tracks Fundamentals Track Advanced Advertising Track Understanding Searchers Track Business & Finance Track
9:00am - 10:30am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Dealing With Contextual & Other Non-Search Ads
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Using Search For Market Research
NEW!

FOCUS: Both
SKILL: Advanced
Coping with Growth: What's Keeping You Up At Night?
10:30am - 11:00am Morning Coffee Break
11:00am - 12:30pm Search Term Research & Targeting
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Lobbying For Your Search Marketing Budget
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Inside The Searcher's Mind
NEW!

FOCUS: Both
SKILL: Advanced
Valuing SEM Companies
12:30pm - 1:45pm Networking Lunch
1:45pm - 3:15pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Broad Matching & Other Ad Targeting Options
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Personalizing Search
NEW!

FOCUS: Both
SKILL: Advanced
Views From the Street: What Public Markets Think of the SEM Opportunity
3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Writing For Search Engines
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Search Engine Advertising Forum
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Search Detours: Beyond Top 10
4 STAR RATED!

FOCUS: Both
SKILL: Any
Cashing Out: The Preparation and Implications
 
Tuesday, August 3, 2004
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 9:30am Opening Keynote
4 STAR RATED!
Danny Sullivan, Editor, SearchEngineWatch.com
Tracks Fundamentals Track Organic Track Advertising Track Vertical Track
9:45am - 11:00am Buying Search Engine Advertising
4 STAR RATED!

FOCUS: Ads
SKILL: Basic
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Auditing Paid Listings & Clickfraud Issues
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Search Marketing For Travel-Related Sites
NEW!

FOCUS: Both
SKILL: Advanced
11:00am - 11:30am Morning Coffee Break
11:30am - 12:45pm Dynamic Web Sites
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Retaining Traffic After A Redesign
NEW!

FOCUS: Organic
SKILL: Advanced
Creating Compelling Ads & Landing Pages
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Business To Business Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
12:45pm - 2:00pm Networking Lunch
2:00pm - 3:30pm Link Building Basics
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Engines & Web Server Issues
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Ad Management Case Studies
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Reaching Out To Europe
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
3:30pm - 4:00pm Afternoon Refreshment Break
4:00pm - 5:30pm Optimizing Flash Content
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Advanced Link Building Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Search Ads Beyond Google & Overture
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Search Marketing To Hispanics & Latin America
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
5:30pm - 6:30pm Networking Cocktail Reception
 
Wednesday, August 4, 2004
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 10:30am Executive Roundtable
NEW!

FOCUS: Both
SKILL: Any
Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:30am - 11:00am Morning Coffee Break
Tracks Fundamentals Track Special Topics Track Vertical Track Clinics Track
11:00am - 12:30pm Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Competitive Research
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Shopping Search Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Ad Copy & Landing Page Clinic
4 STAR RATED!

FOCUS: Ads
SKILL: Any
12:30pm - 1:45pm Networking Lunch
1:45pm - 3:15pm Balancing Organic & Paid Listings
4 STAR RATED!

FOCUS: Both
SKILL: Any
Trademark & Brand Protection Issues
4 STAR RATED!

FOCUS: Both
SKILL: Any
Meet The Shopping Search Engines
NEW!

FOCUS: Both
SKILL: Any
Link Building Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Measuring Success
4 STAR RATED!

FOCUS: Both
SKILL: Any
Moot Court: Trademark Protection On Trial
NEW!

FOCUS: Both
SKILL: Any
Very Vertical: SEM Off The Beaten Path
NEW!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
5:30pm - 6:30pm Evening Forum With Danny Sullivan
4 STAR RATED!

FOCUS: Both
SKILL: Any
 
Thursday, August 5, 2004
8:00am - 9:00am Registration and Continental Breakfast
Tracks Organic Track Measuring & Targeting Track Vertical Track Clinics Track Tactics Track
9:00am - 10:15am Search Memories
NEW!

FOCUS: Both
SKILL: Any
Measuring Offline Sales & Conversion
4 STAR RATED!

FOCUS: Both
SKILL: Any
Getting Local Part 1: Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Doing SEM In House
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Meet The Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Measuring Success Case Studies
4 STAR RATED!

FOCUS: Both
SKILL: Any
Getting Local Part 2: Online Yellow Pages
4 STAR RATED!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Outsourcing SEM
4 STAR RATED!

FOCUS: Both
SKILL: Any
12:00pm - 1:00pm Networking Lunch
1:00pm - 2:15pm Advanced Design Issues: CSS, JavaScript & Frames
NEW!

FOCUS: Organic
SKILL: Advanced
Advanced Search Term Research Issues
NEW!

FOCUS: Organic
SKILL: Advanced
Public Relations Via Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Engines & Affiliates
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
2:15pm - 2:30pm Break
2:30pm - 3:45pm Cleaning Up Spam & Other Messes
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Trusted Feed Case Studies
4 STAR RATED!

FOCUS: Both
SKILL: Any
Web Feeds, Blogs & Search
NEW!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
No Session


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


[an error occurred while processing this directive]