The Premier Event for Search Engine Marketing & Optimization
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 August 18-21, 2003 • DoubleTree Hotel • San Jose, CA

			
Event Hours:
Pre-Conference
August 18 - 9:00am - 5:30pm
Conference Days
August 19 - 9:00am - 7:30pm
August 20 - 9:00am - 5:30pm
August 21 - 9:00am - 4:15pm
Expo Hall Hours
August 19 - 10:00am - 7:00pm
August 20 - 10:00am - 4:00pm

Premier Plus Sponsors:

Premier Sponsors:
ahha logo
askjeeves Logo
Kanoodle Logo
Looksmart Logo
Lycos Logo
Analyst Sponsor:
Association Sponsor:
eMarketing Association International Internet Marketing Association
Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

Agenda* - Thursday, August 21, 2003
8:00am - 9:00am Registration
9:00am - 9:30am Keynote:
Jeff Weiner, Senior Vice President of Search and Marketplace, Yahoo!

9:30am - 9:45am Session Interval
9:45am - 11:00am Attendees may choose to attend one of the three sessions offered during this time.

Dynamic Web Sites
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic web sites.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Jake Baillie, Priva
Rahmon Coupe, CEO, YourAmigo
Mikkel deMib Svendsen, CTO, RedZoneGlobal Denmark
Laura Thieme, President and Founder, Bizresearch

Converting Visitors Into Buyers
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Larry Kerstein, Conversion Product Manager, iProspect
Heather Lloyd Martin, President, SuccessWorks
Michael Sack, SVP and Chief Product Officer, Inceptor Inc.

Meet The Portals
Visitors to portal web sites can do more than just search. However, search remains an important activity that is performed. In this session, representatives from major search portals will discuss their services and take questions from attendees about how they shape the search experience at their sites.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Gerry Campbell, Executive Director of Search and Navigation, America Online
Christopher Payne, Vice President, MSN
Thomas Wilde, General Manager, Terra Lycos
Eckart Walther, Senior Director of Product Management, Yahoo

11:00am - 11:15am Morning Coffee Break
11:15am - 12:30pm Attendees may choose to attend one of the three sessions offered during this time.

Blogs, News Search & RSS Feeds
This session explores how search engines are dealing with blog content, how news search engines gather information and role RSS feeds play in distributing content to news search engines and other sites.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Danny Chan, Creator, Daypop
Jim Pitkow, CEO, Moreover
Jason Shellen, Associate Program Manager, Blogger/Google
David Sifry, Creator, Technorati

Measuring Success
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Bryan Eisenberg, Chief Information Officer, Future Now Inc.
Laura Thieme, President and Founder, Bizresearch

Business To Business Forum
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B. In addition to panel presentations, there will be time for Q&A and audience participation in sharing knowledge.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Barbara C. Coll, CEO, WebMama.com Inc
Todd Sims, VP of Sales, Business.com
Paul Slack, CEO, WebDex

12:30pm - 1:30pm Networking Lunch
1:30pm - 2:45pm Attendees may choose to attend one of the three sessions offered during this time.

Search Engines & Web Server Issues
What's the best way to move a site from one web server to another, from a search engine marketing perspective? How about switching domain names? What's the best way to handle redirection? How do you handle a web site where several domain names resolve to the same location? What impact can server response time or download time have on indexing? This session, especially for advanced marketers, looks at these and other server-specific issues.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Greg Boser, President, WebGuerrilla LLC
Bruce Clay, President, Bruce Clay, LLC
Matt Cutts, Software Engineer, Google
Alex Shillington, Chief Techologist, 360i

Measuring Tool Vendors
Representatives from major web site traffic measuring services share tips on monitoring your site's performance, with ample time for the audience to ask questions about particular measuring services. Ideally suited for those who previously attended the "Measuring Success" session.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Jeff Cram, Web Marketing Manager, NetIQ Corporation
Brett Crosby, VP Business Development and Marketing, Urchin Software Corporation
John Marshall, CEO, ClickTracks.com
David Douglass, Director of Product Marketing, Performics
Michael Sack, SVP and Chief Product Officer, Inceptor Inc.
Eric Winter, Director of Internet Marketing, ConversionRuler.com

Meet The Meta Search Engines
Meta search engines get their listings from other search engines, rather than from indexing the web themselves. They are popular among users looking for an easy way to get as many results as possible. In this session, major meta search companies explain how they operate and take questions from attendees.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Panelists:
Patrick Hopf, VP Business Development, Mamma.com
Brian McManus, EVP of Search and Directory, InfoSpace
Tony Philipp, President, Europe and EVP Business Development, Vivisimo

2:45pm - 3:00pm Afternoon Refreshment Break
3:00pm - 4:15pm Attendees may choose to attend one of the three sessions offered during this time.

Advanced Link Building Forum
Should you buy or sell links? If so, is this wrong from a search engine marketing point of view? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? Advanced link building issues like these and more will be explored during this forum.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Greg Boser, President, WebGuerrilla LLC
Daniel Dulitz, Software Engineer, Google
Paul Gardi, SVP of Search, Ask Jeeves
Debra Mastaler, Owner, Alliance-Link.com

PPC Management Tool Vendors
Representatives from major pay-per-click management services share top tips on getting more out of your paid listing campaigns, based on their experiences from dealing with hundreds of customers. There is also ample time for the audience to ask questions about particular PPC management services. Ideally suited for those who previously attended the "Perfecting Paid Listings" session.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Greg Byrnes, VP of Sales, TrafficPATROL
Dave Carlson, CEO, GO TOAST
Kevin Lee, CEO, Did It
Scott Roffers, President, BidRank Software
Adam Soroca, Group Product Manager, Terra Lycos
Jed Young, President, PPC Management

Doing It In House Forum
Performing search engine optimization or marketing work in house? This session explores issues unique to you. It also addresses what to do if you decide ultimately to outsource. In addition to panel presentations, there will be time for Q&A and audience participation in sharing knowledge.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Panelists:
Cam Balzer, Manager of Online Marketing, ConsumerGuide.com
Miriam Graybeal, Director of Marketing, BigBearVacations.com
Anthony Muller, President, Web Mercs Inc
Marshall D. Simmonds, Director of Search, Primedia



Click here for Special Events

Click to view Day 3 Agenda

*This agenda subject to change


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