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The Premier Event for Search Engine Marketing & Optimization
Boston Marriott Copley Place
Boston, MA
March 4-5, 2002
Featuring Search Engine Expert: Danny Sullivan
and Speakers from About, AltaVista, AOL, Ask Jeeves/Teoma, FAST/AllTheWeb, FindWhat, Google, Inktomi, LookSmart, Lycos, MSN, Netscape/The Open Directory, Overture (GoTo) and Yahoo




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Dave Williams
President and Founder
360Traffic

As president and founder, Dave oversees the strategic direction of the full-service digital marketing agency and its search engine marketing practice. Since launching the full-service agency in 1998, he has provided digital marketing services to BellSouth, Alamo Rent A Car, UPS e-Logistics, MSN, First Premier Bank and over 50 others. His agency offers a holistic approach to Internet marketing in order to maximize site traffic, revenues and profitability. Many of the clients he works with place significant emphasis on search engine marketing performance for branding and acquisitions online.

Dave is frequently quoted as an industry expert in publications including Revolution, DM News, Forbes Critical Mass, Atlanta Business Chronicle, theStreet.com, eCommerce Business and ChannelSeven. He served on the DoubleClick DART customer advisory board in 2001 and currently serves on the ClickPatrol customer advisory board. Dave is a founding member of the Atlanta Interactive Marketing Association (AiMA), and recently was recognized by the organization as Interactive Marketer of the Year for 2000. He is a frequent speaker at Emory University's Goizueta business school for the BBA, MBA, and Executive MBA programs and was most recently asked to be a panelist in their 10th annual marketing competition.

Dave received his MBA from Emory’s Goizueta Business School where he focused studies on e-commerce, interactive marketing and entrepreneurial management. Prior to co-founding 360i, David was as an e-business consultant at IBM Corporation and a financial consultant at Price Waterhouse, LLP where he earned his CPA certification.

Dave specialized in web strategy as an Internet consultant with IBM Global Services. At IBM, David repositioned websites and increased site functionality to optimize online transactions for clients including Bass Hotels and Resorts. Following his employment with IBM, David worked as an independent marketing consultant and provided strategic web consulting services for online businesses and offline organizations looking to generate leads and profits through their websites.

Dave received a B.S. in business administration and accounting from Washington and Lee University.



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