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The Premier Event for Search Engine Marketing & Optimization
Boston Marriott Copley Place
Boston, MA
March 4-5, 2002
Featuring Search Engine Expert: Danny Sullivan
and Speakers from About, AltaVista, AOL, Ask Jeeves/Teoma, FAST/AllTheWeb, FindWhat, Google, Inktomi, LookSmart, Lycos, MSN, Netscape/The Open Directory, Overture (GoTo) and Yahoo




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Overture
Overture, (Nasdaq: OVER), formerly known as GoTo, is the leader in Pay-For-Performance search on the Internet. The company created the market for Pay-For-Performance search by redefining how businesses market online. In the third quarter of 2001, Overture facilitated more than 338 million paid introductions on a worldwide basis between consumers and its approximately 49,000 advertisers, who bid for placement on relevant search results and pay Overture only when a consumer clicks on their listing. Following a rigorous screening for user relevance by Overture’s team of more than 80 editors, the company distributes its search results to tens of thousands of sites across the Internet, including America Online, Microsoft and Yahoo! - making it the largest Pay-For-Performance search and advertising network on the Internet. Overture is based in Pasadena, California, with offices in New York, San Francisco, London and Munich. For more information, visit www.overture.com.


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