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The Premier Event for Search Engine Marketing & Optimization
Boston Marriott Copley Place
Boston, MA
March 4-5, 2002
Featuring Search Engine Expert: Danny Sullivan
and Speakers from About, AltaVista, AOL, Ask Jeeves/Teoma, FAST/AllTheWeb, FindWhat, Google, Inktomi, LookSmart, Lycos, MSN, Netscape/The Open Directory, Overture (GoTo) and Yahoo




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Scott Kluth
Project Manager of User Experience
sears.com

Scott Kluth, sears.com Project Manager of User Experience, is responsible for managing project life cycles -- from the creative and functional perspective, ensuring focus on customer experience and site integrity. Scott also spearheads a growing search portal insertion program encompassing site optimization, URL inclusion, and paid initiatives. Scott Kluth joined Sears in 1998, wearing many hats within Information Technology.

About Sears:
Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home and automotive products and services, with annual revenue of more than $40 billion. The company's Web site, www.sears.com, is a leader in the "department store" retail category in unique visitors according to Media Metrix (averaging about 3.16 million per month this year). Sears.com influences approximately one in 10 major appliance purchases made in Sears stores -- upwards of $500 million annually.



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