CONFERENCE AT A GLANCE
Monday, March 4, 2002
8:00–9:00	Registration and Continental Breakfast
9:00–9:15	Opening Remarks
Rooms	Salon G	Salon H	Salon J
9:15–10:45	Back To Basics 4 STAR RATED! Speaker: Danny Sullivan	Understanding Paid Inclusion NEW! Moderator: Chris Sherman	Measuring Success REPEATS DAY 2 Moderator: Detlev Johnson
10:45–11:15	Morning Coffee Break
11:15–12:00	Designing Search Engine Friendly Sites 4 STAR RATED! Moderator: Detlev Johnson Shari Thurow	Managing Paid Placement Listings NEW! Moderator: Chris Sherman	Site Clinic REPEATS DAY 2 Panelists: Danny Sullivan
12:00–1:30	Networking Lunch
1:30–3:00	Meet the Crawlers Moderator: Danny Sullivan	Purchasing Paid Placement Listings 4 STAR RATED! REPEATS DAY 2! Moderator: Chris Sherman	Converting Visitors Into Buyers 4 STAR RATED! Moderator: Detlev Johnson
3:00–3:30	Afternoon Refreshment Break
3:30–4:30	Dealing With Directories Moderator: Danny Sullivan	Writing For Search Engines 4 STAR RATED! REPEATS DAY 2! Moderator: Detlev Johnson Speakers: Heather Lloyd-Martin Jill Whalen	Case Studies Moderator: Detlev Johnson
4:30–4:45	Session Interval
4:45–5:30	Link Building Moderator: Chris Sherman	Search Engine Marketing Industry Issues NEW! Moderator: Detlev Johnson	Ask The Portals 4 STAR RATED! Speaker & Moderator: Danny Sullivan
5:30–7:00	Networking Cocktail Reception
6:30–7:30	Search Engine Marketing Forum - Salon H

Tuesday, March 5, 2002
8:00–9:00	Registration and Continental Breakfast
Rooms	Salon G	Salon H	Salon J
9:00–9:20	KEYNOTE: What Searchers Seek - Salon G
9:30–11:00	Successful Site Architecture 4 STAR RATED! Moderator: Detlev Johnson Barbara Coll Shari Thurow	Search Engines & Legal Issues 4 STAR RATED! Speakers: Jeffrey K. Rohrs Deborah A. Wilcox Danny Sullivan	Purchasing Paid Placement Listings 4 STAR RATED! SECOND CHANCE! Moderator: Chris Sherman
11:00–11:30	Morning Coffee Break
11:30–12:30	Looking at Links 4 STAR RATED! Moderator: Danny Sullivan	Measuring Success SECOND CHANCE! Moderator: Detlev Johnson	Cloaking & Doorways Moderator: Chris Sherman
12:30–1:30	Networking Lunch
1:30–3:00	The Spam Police 4 STAR RATED! Moderator: Danny Sullivan	Search Term Research 4 STAR RATED! Moderator: Detlev Johnson	Selecting A Search Engine Marketing Firm IMPROVED! Moderator: Chris Sherman Speakers: Anthony Muller
3:00–3:15	Session Interval
3:15–4:00	The Search Engines Ask You NEW! Moderator: Danny Sullivan	Writing for Search Engines 4 STAR RATED! Moderator: Detlev Johnson Speakers: Heather Lloyd-Martin Jill Whalen	Site Clinic Panelists: Chris Sherman