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The Premier Event for Search Engine Marketing & Optimization
Boston Marriott Copley Place
Boston, MA
March 4-5, 2002
Featuring Search Engine Expert: Danny Sullivan
and Speakers from About, AltaVista, AOL, Ask Jeeves/Teoma, FAST/AllTheWeb, FindWhat, Google, Inktomi, LookSmart, Lycos, MSN, Netscape/The Open Directory, Overture (GoTo) and Yahoo




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Search Engine Strategies 2002 - Attendee FAQ

There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skill level. You don't have to follow our exact routes, as your personal interests may vary.

Beginner's Itinerary

Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines!

Day 1: March 4

    9:15-10:45 - Back To Basics
    11:15-12:00 - Designing Search Engine Friendly Sites
    1:30-3:30 - Any session of interest
    3:30-4:30 - Any session of interest
    4:45-5:30 - Link Building or General SE Q&A

Day 2: March 5

    9:00-10:30 - Purchasing Paid Placement Listings, if you missed it on Day 1. Otherwise, Successful Site Architecture
    11:00-12:00 - Any session of interest
    1:30-3:00 - Search Term Research
    3:15-4:15 - Writing For Search Engines, if you missed it on Day 1. Otherwise, Site Clinic.


Advanced Itinerary

Experienced with search engine marketing? The sessions below may be best for you.

Day 1: March 4

    9:15-10:45 - Understanding Paid Inclusion or Measuring Success
    11:15-12:00 - Managing Paid Placement Listings or Site Clinic
    1:30-3:30 - Converting Visitors Into Buyers
    3:30-4:30 - Any session of interest
    4:45-5:30 - Any session of interest

Day 2: March 5

    9:00-10:30 - Any session of interest
    11:00-12:00 - Any session of interest
    1:30-3:00 - The Spam Police
    3:15-4:15 - The Search Engines Ask You or Site Clinic


Been Here Before Itinerary

Returning to SES? Here's a route that will take you among new or improved sessions, or sessions where the content often changes.

Day 1: March 4

    9:15-10:45 - Understanding Paid Inclusion
    11:15-12:00 - Managing Paid Placement Listings or Site Clinic
    1:30-3:30 - Meet The Crawlers
    3:30-4:30 - Dealing With Directories or Case Studies
    4:45-5:30 - Search Engine Marketing Industry Issues or General SE Q&A

Day 2: March 5

    9:00-10:30 - Any session of interest
    11:00-12:00 - Looking At Links
    1:30-3:00 - The Spam Police or Selecting A Search Engine Marketing Firm
    3:15-4:15 - The Search Engines Ask You or Site Clinic

Testimonials

"I couldn't have spent the money better. More answers than I thought I'd get." - (David Zybert, Spider Internet)

"I have attended this convention twice, and it is the best investment I have made in online marketing." - (Jeff Schroeffel, Lazerpro D.M.G.)

"Best conference I've ever attended - content is valuable, specific, timely, & credible. I learned more in one day here than in a month of my own research!" - (Dorothy Farkas, Worldsites)

"Is it possible to learn too much? Obviously not. I thought I knew how to search - now I know how to search well." - (Leonard Sullivan, 1Call San Francisco)

"Awesome conference! The glue that holds search engine puzzle pieces together!" - (Laura Kazimier, collectiblestoday.com)

"Excellent! The best marketing tool is Search Engine Strategies!" - (Todd Sandoval, Plattform Advertising)

Search Engine Strategies 2002 - the definitive event for understanding search engines!

For information or complete details on exhibiting or any sponsorship opportunity please contact Frank Fazio, Jr. at ffaziojr@internet.com or call (203) 662-2976.

Registration questions please contact Allison Alessio at registration@internet.com or (203) 662-2857.


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