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Prior to joining LookSmart, Peter was CEO of Primary Knowledge, a
ground-breaking Web analytics firm. Before that, he was CTO of interactive
agency Poppe Tyson. At LookSmart, Peter is heading up the Company's business
intelligence and product development initiatives.
About LookSmart
LookSmart helps more than 80,000 businesses harness the power of Search
Targeted Marketing to generate qualified leads. LookSmart commercial search
listings enable customers to reach 77 percent* or nearly four out of five
U.S. Internet users, through top portals and ISPs including Microsoft's MSN,
AltaVista, Netscape Netcenter, Inktomi, Prodigy, Juno, CNN.com, Road Runner,
Cox Interactive Media, InfoSpace (Go2Net, Dogpile, MetaCrawler), CNET's
Search.com and Ask Jeeves. As publisher of the world's most widely
distributed search directory, LookSmart is the only company that provides
both pay-for-placement and paid inclusion search listing platforms, to meet
the needs of small, medium and large advertisers. BTLookSmart, LookSmart's
joint venture with BT, deploys LookSmart directories and provides Search
Targeted Marketing solutions in the U.K., France and Asia-Pacific. LookSmart
is based in San Francisco, California, with offices in Los Angeles, New
York, Detroit, Montreal, London, Melbourne and Sydney. For more information,
please visit www.LookSmart.com.
*Media Metrix November 2001 Digital Media Audience Ratings
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