The Technology Works is a media solutions business offering technology products that help meet customers' on and offline marketing needs. Our software, and the support services that we provide, allow advertisers to measure, control and optimise their media activity in order to achieve a better return. Our heritage in search marketing, an extremely results-driven discipline, means we are excellently placed to develop solutions that centre around delivering even more effective marketing campaigns, always with a focus on proven return on investment for the marketing professional.
Our proprietary search management technology, BidBuddy®, was the world's first tool of its kind, initially developed in 1999. BidBuddy offers the ability to tailor Pay-Per-Click (PPC) search campaigns according to Return on Investment (ROI) and Cost-Per-Acquisition (CPA) targets and retains its leading market position through our technical innovation and regular product enhancements.
In March 2006 The Technology Works was launched in its own right as an individual entity, having previously formed part of sister company The Search Works. Both companies work in partnership with the world's leading search engines, and boast many of the FTSE 100 as clients.
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