Friday, June 2, 2006
SES London Financial Services Search Marketing Track
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| Want to come up to speed on search marketing? Our Financial Services & SEM event will give you a grounding of things to do, in one day. Get an introduction to search marketing and see learn about issues with search and the financial/business space, in this special event. Got more time? Then come for our entire show, three days worth of material to get you up to speed. Either way, you'll be prepared for our further dedicated financial services show to come later in the year.
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| 9:00am - 10:15am |
Introduction To Search Engine Marketing
What are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.
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| 10:15am - 10:45am |
Morning Coffee Break |
| 10:45am - 12:00pm |
Searchonomics: The Economics of Search Marketing
How is money being spent and earned in search marketing? How are firms budgeting for search advertising and organic search optimization campaigns? What kinds of returns are achievable? How does one find a reputable search marketing agency, and what does it cost to hire such a firm? These and other questions related to the costs and returns of search marketing are explored in this panel.
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| 12:00pm - 1:15pm |
Networking Lunch |
| 1:15pm - 2:30pm |
Search Marketing for Financial Services: Case Studies
Search marketing for financial services firms poses unique challenges, ranging from active, skilled competitors to regulatory and legal issues. This session features real-life examples from firms that have deployed successful search marketing campaigns throughout the U.K. and Europe.
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| 2:30pm - 3:00pm |
Afternoon Break |
| 3:00pm - 4:00pm |
SEM & Financial Services Roundtable
This moderator-led session features search marketing experts who are actively involved in running campaigns for financial services firms, sharing
tips, tools, techniques. The audience is also encouraged to raise questions and hear advice from other attendees.
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| 4:00pm - 4:15pm |
Break |
| 4:15pm - 5:15pm |
Financial Services Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. Only web sites of firms in the financial services industry will be considered for review in this session. |
