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February 15, 2001
May Fair Inter-Continental London Hotel


Moderated by Search Engine Expert: Danny Sullivan



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Swen Heiderich
Production Manager
NetBooster Web Positioning GmbH, Frankfurt

As of January 2001 Swen Heiderich is Head of Production for NetBooster's German subsidiary in Frankfurt. In this capacity he is dedicated to developing new search engine optimising strategies and improving the efficiency of known strategies.

Swen has more than twenty years Internet experience and more than three years practice in search engine optimisation.

Before joining NetBooster Swen worked for HQ Interaktive Mediensysteme, a Swiss-German multimedia company, specialized in Computer Based Training (CBT). There he started as a Production Assistant, quickly moving up to the positions of Editor and Project Manager for a multilingual CBT project.

After this, Swen went to PIXELFACTORY. As Quality Manager he was responsible for education, quality assurance, usability and search engine optimisation.

During his employment at PIXELFACTORY Swen worked for half a year as a Senior Consultant in London.



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