Danny Sullivan has been covering search engines since late 1995, when he undertook a study
of how they indexed web pages. The results were published online as "A Webmaster's Guide
To Search Engines," a pioneering effort to answer the many questions site designers and
Internet publicists had about search engines.
Continuing interest in search engines caused Sullivan to expand the guide into
SearchEngineWatch.com, to serve both web marketers and those who wish to search better.
The site is now widely recognized as an authoritative place to find the straight scoop on
dealing with search engines.
Sullivan continues to maintain SearchEngineWatch.com for internet.com, which acquired the
site in 1997. He also speaks and consults on issues involving search engines.
Previously, Sullivan oversaw a web site design firm in Southern California. In his pre-web
life, he was a newspaper reporter, having worked for the Orange County Register and the Los