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February 15, 2001
May Fair Inter-Continental London Hotel


Moderated by Search Engine Expert: Danny Sullivan



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Agenda* - Main Track (Advanced Track below)
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 9:15am Opening Remarks
9:15am - 10:45am Back To Basics - An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines
Danny Sullivan, Editor, SearchEngineWatch.com
10:45am - 11:15am Morning Coffee Break
11:15am - 12:15pm Designing Search Engine Friendly Sites - How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally.
Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com
12:15pm - 1:45pm Networking Lunch
1:45pm - 2:30pm International & Language Issues - Learn how the language of your web page or the domain you register can impact your presence in regional search engines, plus other issues on how regional guides are produced.
Danny Sullivan, Editor, SearchEngineWatch.com
Eric Schaad, Product Manager, MSN Search
Louise Brown, Search Business Manager, MSN Search
2:30pm - 2:45pm Session Interval
2:45pm - 4:00pm Dealing with Directories - Representatives from various human-powered search engines will discuss submission issues and take questions.
Panelists:
Alex Kovach, Lycos UK
Bob Keating, Editor-in-Chief, The Open Directory Project, Netscape Communications Corp.
Marylynne Wrye, Surfing Manager, Yahoo UK and Ireland
Johnny Cussen, LookSmart
4:00pm - 4:30pm Afternoon Refreshment Break
4:30pm - 5:30pm Meet the Search Engines - Representatives from various crawler-based search engines will discuss their services and take questions.
Panelists:
Joe Frost, Director of Marketing, Europe, Inktomi
Craig Silverstein, Director of Technology, Google
Kevin Eyres, Director of Engineering, AltaVista Company
5:30pm - 7:00pm Networking Cocktail Reception
Agenda - Advanced Track
Already familiar with the basics? Or, looking for more in depth advice on a particular subject? The Advanced Track offers discussions on a variety of topics. Join search engine promotion experts who offer their advice on specific issues plus facilitate discussion among those joining them during roundtable sessions. Overseeing the track will be Detlev Johnson, moderator of the I-Search mailing list and Outrider
8:00am - 9:00am Registration and Continental Breakfast
9:15am - 10:00am Roundtable: Advanced Search Engine Optimization Issues - Have questions about cloaking, dealing with dynamic content, submission strategies or meta tag issues? Put these and others to a panel of search engine optimization experts in a roundtable format. Please note: this session is designed for those already familiar with the basics of search engine marketing.
Moderator:
Detlev Johnson, Moderator, I-Search mailing list and Outrider

Panelists:
Scandinavia: Mikkel Demib Svendsen, VP of Product Development, ACSys
David Turner, Outrider
Henrik Anton, Senior Internet Marketing Strategist and SEO Specialist, B-Seen
Swen Heiderich, Production Manager, NetBooster Germany

10:00am - 10:45am Roundtable: International Issues - Have questions about country-specific search engines? Puzzled about how to market a site on search engines to multiple countries? Pose questions about international issues to experts from several major European countries. Please note: this session is designed for those already familiar with the basics of search engine marketing. If your knowledge is more basic, consider instead attending the "International & Language Issues" session in the main track at 1:45pm-2:30pm.
Moderator:
Detlev Johnson, Moderator, I-Search mailing list and Outrider
Ted Wilmarsgård, Sr. Strategist & SEO Specialist, B-Seen
Graham Hansell, Managing Director, SiteLynx
Olivier Andrieu, Founder, Abondance
Lars Rabe, General Manager, NetBooster, Germany
10:45am - 11:15am Morning Coffee Break
11:15am - 12:15pm Buying Your Way In
Learn how you can buy your way into the search engines through paid placement, paid inclusion and paid submission programs. Not all guarantee top rankings, but even those that don't can drive traffic to your site.

Panelists:
Nick Hynes, GoTo.com UK
Danny Sullivan, Editor, SearchEngineWatch.com
Mark Wilding, Co-Founder & Managing Director, Midas Internet
Graham Hansell, SiteLynx

12:15pm - 1:45pm Networking Lunch
1:45pm - 2:30pm Roundtable: Leveraging Your Content
This session provides Q&A and additional advice about issues raised in the morning's "Designing Search Engine Friendly Sites" session. Learn more about how good content, thoughtful page design and informational pages can lead to natural traffic from search engines. Also touches on advanced design issues such as Javascript, Flash, Cascading Style Sheets, Server-Side Includes (SSIs) and frames.

Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com
Detlev Johnson, Moderator, I-Search mailing list and Outrider

Agenda - Sponsor Track
11:15am - 11:45am International Web Positioning

Gilles Bourdin, Vice-President, International Business Development, NetBooster

* This agenda subject to change

Testimonials

"It's been a fun day, lots of great tips. Wonderful to meet the people at the services we're trying to use." - Nermine Zakhary, ISS, Inc.

"At last a seminar that explains search engines in a clear, understandable manner." - Mike Taylor, Nokia

"Very good quality of Speakers." - Jenny Pettersson, Skanska


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