Larry Mersman is the VP for Trellian.com, and has been with the company for more than six years. Larry was brought on initially to run their Brick and Mortar retail product, having an extensive background in retail distribution and sales, and now runs the U.S. office and its staff. As the channel began to change, Larry moved to the online side of the business, working with the different tools that Trellian has to offer. Larry has spoken on numerous occasions about keyword research and competitive intelligence in the U.S. and in Europe. Trellian is based in Australia and has satellite offices in several countries.
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Search Engine Strategies Latino is chaired and programmed by the recognized authority on search and Hispanic search engine marketing, Nacho Hernandez. Since 2000, Nacho has been helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them. Nacho is the founder and CEO of iHispanic Marketing Group, a leading consulting firm for search marketing and internet strategy for the worldwide Hispanic markets.
June 18: 7:30am – 6:15pm
June 19: 8:00am – 3:30pm
June 18: 9:00am – 5:15pm
June 19: 9:00am – 4:45pm
Exhibit Hall Hours:
June 18: 9:30am – 6:15pm
June 19: 10:30am – 3:30pm
Search Training Hours:
June 20: 8:00am – 5:00pm