Founder & CEO
A leading voice at the intersection of technology and marketing, Jonathan is widely regarded as the foremost expert on landing page optimization, multivariate testing and onsite content targeting. Jonathan recently founded RAMP Digital to work with clients in creating marketing solutions fueled by APIs, Semantics, Intelligent Web, and emerging marketing technology. Prior to that, he was the founder and chief strategy officer of OTTO Digital, the services division of the market leading optimization technology Offermatica (purchased by Omniture). He was also a senior consultant at Creative Good and founded VitaminLab.com, which won the Nutrition Business Journal award for five-year growth under his direction. Jonathan authors the popular marketing blog “Optimize & Prophesize.” He has provided expert pre-click and post-click strategies and execution for online testing, targeting and optimization to some of the world’s leading brands and businesses, including Amazon.com, Ameriprise, Disney, Citibank, H&R Block, IBM, Intuit, Microsoft, Monster.com, Sears, and T-Mobile.
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Search Engine Strategies Latino is chaired and programmed by the recognized authority on search and Hispanic search engine marketing, Nacho Hernandez. Since 2000, Nacho has been helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them. Nacho is the founder and CEO of iHispanic Marketing Group, a leading consulting firm for search marketing and internet strategy for the worldwide Hispanic markets.
June 18: 7:30am – 6:15pm
June 19: 8:00am – 3:30pm
June 18: 9:00am – 5:15pm
June 19: 9:00am – 4:45pm
Exhibit Hall Hours:
June 18: 9:30am – 6:15pm
June 19: 10:30am – 3:30pm
Search Training Hours:
June 20: 8:00am – 5:00pm