Entrepreneur Barbara Coll has been involved with product and program marketing in Silicon Valley for 20 years, including marketing positions with Sun Microsystems, Qualix Group (purchased by Veritas), and Ipsilon Networks (purchased by Nokia). She founded WebMama.com in 1996 to provide high quality, low-cost marketing programs to B2B companies. WebMama.com continues to flourish with a strong focus on search engine marketing (SEM) for companies like HP, Verisign, VMware, Vonage, and Salesforce. In addition to her expertise in search engine marketing, Barbara is an internationally-recognized expert in search engine optimization (SEO), with a firm grasp on product direction, business strategy, and lead conversion. Her knowledge extends to how search engines use and display fresh content, blogs, RSS, and video, and she has strong beliefs on why her clients need to get involved in these marketing tactics. Barbara is the founding president and chairperson of the board of the Search Engine Marketing Professional Organization (SEMPO).
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Search Engine Strategies Latino is chaired and programmed by the recognized authority on search and Hispanic search engine marketing, Nacho Hernandez. Since 2000, Nacho has been helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them. Nacho is the founder and CEO of iHispanic Marketing Group, a leading consulting firm for search marketing and internet strategy for the worldwide Hispanic markets.
June 18: 7:30am – 6:15pm
June 19: 8:00am – 3:30pm
June 18: 9:00am – 5:15pm
June 19: 9:00am – 4:45pm
Exhibit Hall Hours:
June 18: 9:30am – 6:15pm
June 19: 10:30am – 3:30pm
Search Training Hours:
June 20: 8:00am – 5:00pm