Some of the organizations that have sent delegates to previous SES events:
Accecture
Aergon Asset Management
Alliance & Leicester
Ask.com UK
Bank of Ireland
BEA
British Council
Capital International Ltd
Dabs.com
Emap Plc
Expedia.co.uk
Fair Investment Company
Figleaves.com
Findaproperty.com
General Atlantic
Goolge
Groupama Insurance
Inchcape retail
Interflora
John Lewis
JP Morgan
Kwik-fit
Lakeland Limited
LastMinute.com
Laterooms
Latitute Group Ltd
Miva
MoneyFacts Group Plc
MSN
Musicroom.com
Pangora.com
Partypoker.com
Planet Retail Ltd
PR NewsWire
Pricewaterhousecoopers
QVC
Saga
Screwfix Direct Ltd
Shopzilla Europe Ltd
Sony Europe
Spannerworks
The Carlyle Group
The Technology Works
Total UK Ltd
Tradedoubler
Trader Media Ltd
Uswitch
Value click Europe Ltd
Volo
William Hill
Yahoo Europe
Yell.com
TicketMaster
VNU
Ptarmigan Media
Frank Watson has been in charge of SEM at Forex Capital Markets for over 3 years. He also oversees analytics and the FXCM's new publication division. The company spends between $4-5 million dollars a month in online advertising - a large portion of which is for PPC. Over the last two years the move to foreign language advertising has been a major play by his company and the problems of finding it, successfully adapting the advertising messages to the cultural differences and using analytics has been an adventure.
"The Spanish language market has been a profitable addition," Mr Watson said.
"It was the first European language we added to our site and has proven to be the most profitable."
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