Do you market financial services to consumers or to other firms within the industry? Are you leveraging the unique opportunities available to search marketers in the insurance, banking, mortgage and other financial services industries?
Search Engine Strategies Financial Edition is a special version of our renowned Search Engine Strategies conference series that focuses just on the intersection of financial services and search. Savvy financial services firms are rapidly establishing themselves as sophisticated users of search for marketing, capturing leads, and reaching potential customers that are affluent and well educated.
All panelists have been selected to speak because they have had direct, hands-on experience and success with search marketing either with or for financial service firms. Every session will offer specific, concrete examples using case studies and insights drawn from search marketing campaigns in retail investment or asset management services, insurance, mortgages, banking and other financial services.
- Organized by world-renowned search authority Chris Sherman.
- Delivers real–time actionable information you need to grow your business through search engine marketing.
- Teaches the ins–and–outs of search engine marketing from top search experts and the search engines themselves.
- Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing.
- Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.
- Get the latest event information at the SES Blog
SES Financial Services Edition will help guide you to success in these and other areas! Here are some of the sessions we currently expect to offer:
Introduction To Search Engine Marketing for Financial Services
What are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts, with a special focus on businesses involved in the financial services industries.
Search: The Economics of Search Marketing
How is money being spent and earned in search marketing? How are firms budgeting for search advertising and organic search
optimization campaigns? What kinds of returns are achievable? How does one find a reputable search marketing agency, and what does it
cost to hire such a firm? These and other questions related to the costs and returns of search marketing are explored in this panel.
Search Marketing for Financial Services: Case Studies
Search marketing for financial services firms poses unique challenges, ranging from active, skilled competitors to regulatory and legal issues. This session features real-life examples from firms that have deployed successful search marketing campaigns
throughout the U.K. and Europe.
SEM & Financial Services Roundtable
This moderator-led session features search marketing experts who are actively involved in running campaigns for financial services firms, sharing tips, tools, techniques. The audience is also encouraged to raise questions and hear advice from other attendees.
Financial Services Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. Only web sites of firms in the financial services industry will be considered for review in this session.
Search & Regulated Industries
If you´re involved in the financial services industries, chances are you have to deal with regulations from the government, from search engines or from your own company about what you can and cannot say on your site and in your ads. How can you stay within the rules yet not compromise your search marketing campaign? This session explores the issues.
We'll also be featuring some of our four-star rated Search Engine Strategies sessions, including:
Search Term Research & Targeting
The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings.
Integrating Search Into Other Marketing
Search engine marketing should be considered as an essential part of any overall marketing campaign. In this session, we look at
successes from considering search from the very beginning, as well as failures that result if this is not done.
Balancing Paid & Organic Listings
If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong – what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there´s no need to worry about the free results. Wrong again. Why not gain free traffic if you´re relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.
Measuring Search Marketing Success
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular
keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the
loop" by measuring sales conversions and return–on–investment (ROI). This panel explores ways to measure success and
what statistics you should really care about.