Agenda* - Monday, October 30, 2006
|
| 9:00am - 9:45am |
Keynote Address
Chris Sherman, Executive Editor, SearchEngineWatch.com |
| 9:45am – 10:15am |
Morning Break |
| 10:15am - 11:45pm |
Attendees may choose to attend one of the two sessions offered during this time. |
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Fundamentals Track |
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Introduction To Search Engine Marketing
Who are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.
Speakers:-
Chris Sherman, Executive Editor SearchEngineWatch.com |
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Advanced Track |
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Searchonomics
How is money being spent and earned in search marketing? How are firms budgeting for search advertising and organic search optimization campaigns? What kinds of returns are achievable? Which financial services firms are gaining the most benefit from their search marketing campaigns? These and other questions related to the costs and returns of search marketing are explored in this panel.
speakers:-
Heather Hopkins, Director of Research, Hitwise
Alexander Burmaster Internet Analyst Netratings |
| 11:45pm – 1:00pm |
Networking Lunch |
| 1:00pm – 2:15pm |
Attendees may choose to attend one of the two sessions offered during this time. |
|
Fundamentals Track |
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Search Engine Friendly Design
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind.
speakers:
Shari Thurow Director of Marketing Grantastic Designs.com |
|
Advanced Track |
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Balancing Paid & Organic Listings
If you get plenty of "free"; listings, there′s no need to go the paid route, right? Wrong – what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there´s no need to worry about the free results. Wrong again. Why not gain free traffic if you´re relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.
Speakers:
Heather Hopkins, Director of Research, Hitwise
Dixon Jones, Managing Director Receptional.com |
| 2:15pm – 2:45pm |
Afternoon Break |
| 2:45pm – 4:00pm |
Attendees may choose to attend one of the two sessions offered during this time. |
|
Fundamentals Track |
|
Search Advertising 101
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what′s available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers.
Speakers:
Robert Curwen Group Head, Agency Sales Miva |
|
Advanced Track |
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Aggregators & Affiliates: Friend or Foe?
Using aggregators and affiliates for lead generation can be a very
powerful, cost-effective form of search marketing—but often at the expense of loss of control, or worse, third-parties influencing your customers. Should you work with these partners? If so, what do you need to do to protect your own firm and brands?
Speakers:
Andrew Girdwood, SEO Consultant, Bigmouth Media |
| 4:00pm – 4:30pm |
Session Interval |
| 4:30pm – 5:45pm |
Attendees may choose to attend one of the two sessions offered during this time. |
|
Fundamentals Track |
|
Search Term Research & Targeting
The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings. Toward the end of the session, volunteers from the audience will have their sites reviewed for search term research issues, if time allows.
Max Whiteford, UK Editorial & Search Analysis Manager, Miva |
|
Advanced Track |
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Search Marketing in Regulated Industries
If you´re involved in the financial services industries, chances are you have to deal with regulations from the government, from search engines or from your own company about what you can and cannot say on your site and in your ads. How can you stay within the rules yet not compromise your search marketing campaign? This session explores the issues.
speakers:
Martin Murray, Chief Executive Interactive Return,
Frank Watson, Head Search Marketing, FXCM
|
| 5:45pm-7:00pm |
Networking Cocktail Reception |
