The Premier Event for Search Engine Marketing & Optimization
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 December 13-16, 2004 • McCormick Place, Lakeside Center • Chicago

			
Event Hours:
Registration Hours
December 13: 8am - 5pm
December 14: 8am - 6:30pm
December 15: 8am - 5:30pm
December 16: 8am - 3pm
Conference Hours
December 13: 9am - 5:15pm
December 14: 9am - 5:30pm
December 15: 9am - 6:30pm
December 16: 9am - 3:45pm
Expo Hall Hours
December 14: 10am - 6:30pm (reception 5:30-6:30)
December 15: 10am - 4pm

Premier Plus Sponsors:



Premier Sponsors:
Bruce Clay Inc logo
Google logo
InfoSearch Media
iProspect Search Engine Marketing
Oneupweb
Proceed Interactive
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ

Agenda* - Thursday, December 16, 2004
Day 4 - Conference

8:00am - 9:00am Registration and Continental Breakfast
9:00am - 10:15am Attendees may choose to attend one of the five sessions offered during this time.

Multidomain & Multisite Issues
So you bought 100 different domain names and don't know what to do with them? Or perhaps you're wondering if running 100 different web sites translates into 100 more chances for search engine success. There are good reasons to have multiple domain names or multiple sites -- but the same things can also cause problems with search engines. This panel explores the issues.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Bruce Clay, President, Bruce Clay, Inc.
Michael Palka, Director of Search, Ask Jeeves
Ben Wills, Director of Search, WebSourced's KeywordRanking.com

Search Ads Beyond Google & Overture
Sure, you know about cost-per-click advertising on the major networks operated by Overture and Google. But what about paid listing programs beyond these? Learn more about these alternatives.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Dan Ballister, Vice President of Sales, FindWhat.com
Matt McMahon, Executive Vice President, Fathom Online
Peter Hershberg, Managing Partner, Reprise Media
David Hills, CEO, LookSmart

Web Feeds, Blogs & Search
This session explores how search engines are dealing with blog and web feed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Scott Rafer, President and CEO, Feedster
Amanda Watlington, Ph.D., APR
Jeremy Zawodny, Search Evangelist, Yahoo!

Integrating Search Into Other Marketing
Search engine marketing should be considered as an essential part of any overall marketing campaign. In this session, we look at successes from considering search from the very beginning, as well as failures that result if this is not done.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Andy Beal, VP Search Marketing, WebSourced's KeywordRanking.com
Chris Copeland, Partner, Managing Director, Outrider Search Marketing
Laura Galante, Search Engine Strategist, Prime Visibility

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Todd Friesen, Owner/Founder, Oilman Promotions
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Attendees may choose to attend one of the five sessions offered during this time.

Meet The Crawlers
Representatives from major crawler-based search engines discuss their services and take questions from attendees.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Jen Fitzpatrick, Director, Engineering, Google
Tim Mayer, Director of Product Management, Yahoo! Search Platform & Technology
Ken Moss, General Manager, MSN Search
Michael Palka, Director of Search, Ask Jeeves

Auditing Paid Listings & Clickfraud Issues
Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Jessie Stricchiola, Founder, Alchemist Media Inc.
Danielle Leitch, Vice President, MoreVisibility
Lori Weiman, Director, KeywordMax

Local Search Marketing Tactics
This session looks at ways search marketers are tapping into an an audience using local search engines, online yellow pages and other local search methods.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Patricia Hursh, President, SmartSearch Marketing
Justin Sanger, President, LocalLaunch!
Stacy Williams, President, Prominent Placement, Inc.

Working Together
How can you get the IT department to buy into your SEO suggestions? What will it take to get the branding people to consider your search buy? How do you get the agency contracting for SEM work to let you communicate directly with the shared client? This session explores strategies on winning support.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Jessica Bowman, Product Manager, Enterprise Rent A Car
Heather Lloyd Martin, President, SuccessWorks
Grant Crowell, founder and CEO, Grantastic Designs, Inc.
Holly Dorland, President, Jump Internet Marketing

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Mikkel deMib Svendsen, CTO, RedZoneGlobal
Scottie Claiborne, Owner, Right Click Web Consulting

12:00pm - 1:00pm Networking Lunch
1:00pm - 2:15pm Attendees may choose to attend one of the five sessions offered during this time.

Advanced Search Term Research Issues
The ability to perform search term research is relatively limited. Projecting traffic for a term is more guesswork that accurate prediction. Researching seasonally-related terms before a particular season hits is difficult. Monitoring up-and-coming terms in a particular industry is hard. This session examines issues like these and others, plus seeks solutions.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Christine Churchill, President, KeyRelevance
Dan Thies, President, SEO Research Labs
James Lamberti, Vice President, Search Solutions, comScore Networks
David Warmuz, President, Trellian

Ad Management Tactics
Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session explores tactics to success, such as considering your purchases as a portfolio, making use of dayparting and targeting the "tail" of search queries.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Matt Kain, Decide Interactive
Mike Sack, SVP and Chief Product Officer, Inceptor Inc.
Ellen Siminoff, President & CEO, Efficient Frontier

Meet The Local Search Engines
Major search engines are rolling out new ways to target the local audience in the United States -- those seeking products and services linked to a particular geography, such as "chicago dentists" or "new york restaurants." This session looks at new developments in local targeting among the major players.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Dariusz Paczuski, Vice President of Local Products, AOL
Michael Palka, Director of Search, Ask Jeeves
Geoff Stevens, GM, Local, Overture

Big Site/Big Brand
How do you cope with search marketing for a company with tens of divisions, hundreds of products and seemingly no way to bring order to the chaos? What issues must you considering when working for a brand name recognized by many? This panel looks at problems and solutions unique to those running big sites or who have big brands.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Bill Hunt, Search Effectiveness Team Lead, ibm.com, Sales & Distribution
Marshall D. Simmonds, Director of Search, Primedia
John Tawadros, VP of Client Services and Technology, iProspect
Q&A Speakers:
Martin Laetsch, Manager, Worldwide Search, Intel Corporation
Joseph Morin, Strategic Marketing Director, Autobytel and President, Boost Search Marketing
Ethan Giffin, Product Manager, Allegis Group, Inc.

Link Building Clinic
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Greg Boser, President, WebGuerrilla LLC
Debra Mastaler, Owner, Alliance-Link.com
Eric Ward, CEO, EricWard.com

2:15pm - 2:30pm Session Break
2:30pm - 3:45pm Attendees may choose to attend one of the five sessions offered during this time.

I'm So Confused
Ask three search engine marketing experts the same question, and you might get three different answers -- all of them correct, depending on your particular situation. If your head is spinning at the end of our long conference, come to this session where we'll try to restore some perspective, busts some myths and make things less confusing.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Jon Glick, Senior Manager, Yahoo! Search
Jill Whalen, Owner, HighRankings.com

Ad Copy & Landing Page Clinic
A continuation of the "Creating Compelling Ads & Landing Pages" session held on Day 2, this clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion.
Speakers:
Brad Geddes, Senior PPC Analyst, LocalLaunch.com
Jessie Stricchiola, Founder, Alchemist Media Inc.
Tony Wright, VP, Media - Interactive Marketing, Zünch Communications, Inc.

Meet The Online Yellow Pages
The various yellow pages have been the king of local search in the offline world. Discover what they are doing to reach out to consumers in the online world and how your campaigns should take them into account.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Brendan Benzing, Executive Director, AOL Search & Directional Media Group, America Online, Inc.
Dan Russell, Vice President of Sales & Business Development, InfoSpace
Justin Sanger, President, LocalLaunch!

Outsourcing SEM
Looking to outsource your search engine marketing needs? This session examines the types of services that search engine marketing firms offer, pricing models, ways to locate firms and tips on making an informed decision on selecting an agency.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Ethan Giffin, Product Manager, Allegis Group, Inc.
Dan Perry, Senior Manager, Web Traffic, Career Education Corporation

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Christine Churchill, President, KeyRelevance
Jake Baillie, Product Manager, truelocal.com



Click to view Day 1 Agenda
Click to view Day 2 Agenda
Click to view Day 3 Agenda

*This agenda subject to change






For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.


For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.

For information on becoming a Speaker please review the speaker proposal guidelines to submit a proposal for a specific conference session.




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