Head of Advertising Sales Strategy
As the Head of Advertising Sales Strategy at Google, Patrick Keane is responsible for developing and managing the strategic plans and relationships critical to growing Google's advertising customer base.
Prior to Google, Keane was vice president and senior analyst at Jupiter Research where he contributed to all facets of Jupiter Research's Marketing and Media research, as well as the company's conference division and business development.
As head of Jupiter's Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into and advice on strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients. Keane and his staff treated topics ranging from branding and customer acquisition to ad sales strategies, pricing and audience measurement.
Known as an expert on portals, online distribution, broadband content and sports programming Keane joined Jupiter Research in 1996 and was named director of Online Advertising in July 1999, having served as an analyst and senior analyst for Jupiter Research's Content & Programming service, focusing on programming and distributing online media.
Prior to joining Jupiter Research, Keane was an editor for AM Medica Communications, a medical communications company. He received a bachelor's degree in history from Trinity College in Hartford, Connecticut.