The Premier Event for Search Engine Marketing & Optimization
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 December 9 - 11, 2003 • McCormick Place (Lakeside Ctr.) • Chicago, IL

			
Event Hours:
Conference Hours:
December 9 9am-7pm
Decmber 10 9am-5:30pm
December 11 9am-4:15pm

Expo Hall Hours:
December 9 10am-6pm
December 10 10am-3pm

Registration Hours:
December 9 7am-6pm
December 10 8am-5:30pm
December 11 8am-3pm

Premier Plus Sponsors:

Premier Sponsors:
Bruce Clay LLC logo
Genie Knows logo
Oneupweb logo
Analyst Sponsor:
News Distribution Service:

Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

Search Engine Strategies 2003 - Session Itineraries

There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.

BASIC - ADVANCED - ORGANIC LISTINGS - PAID LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE

Basic Itinerary For Beginners

Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! NOTE: If you are coming for only one day, it is highly recommended that you make this Day 1. If for only two days, then make those Day 1 and Day 2.

Day 1:

    9:00am-10:30am - Intro To Search Engine Marketing
    11:00am-12:15pm - Search Engine Friendly Design
    1:30pm-3:00pm - Search Term Research
    3:30pm-5:00pm - Writing For Search Engines

Day 2:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Buying Search Engine Advertising
    11:30am-12:45pm - Link Building
    2:00pm-3:30pm - Any session of interest, but only attend Alternative PPC Search Engines if you attended Buying Search Engine Advertising earlier in the day
    4:00pm-5:30pm - Successful Site Architecture

Day 3:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Any session of interest
    11:15am-12:30pm - Any session of interest
    1:30pm-2:45pm - Any session of interest
    3:00pm-4:15pm - Search Engine Legal Issues Update (or Ad Management Case Studies, if you attended Buying Search Engine Advertising advertising on Day 2)
    NOTE: Don't forget that Site Clinic runs throughout this day. It's an ideal session for those looking for real-life feedback



Advanced Itinerary

Experienced with search engine marketing? Here are sessions with advanced components:

Day 1:

    9:00am-10:30am - Organic Listings Forum or Search Engine Advertising Forum
    11:00am-12:15pm - Advanced Link Building Forum or Search Engines & Affiliates
    1:30pm-3:00pm - Search Engines & Web Server Issues or Contextual Ads
    3:30pm-5:00pm - Cleaning Up the Mess or Auditing Paid Listings
    6:00pm-7:00pm - Evening Forum

Day 2:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Optimizing Flash & Non-HTML Content or Campaign Case Studies
    11:15am-12:30pm - Balancing Organic & Paid Listings or SEM En Español
    2:00pm-3:30pm - Any session of interest
    4:00pm-5:30pm - Any session of interest. Click & Convert is especially aimed at advanced people.

Day 3:

    9:00am-9:30am - Keynote
    9:45am-11:00am - Any session of interest
    11:30am-12:45pm - Any session of interest
    1:30pm-2:45pm - Any session of interest
    3:00pm-4:15pm - Any session of interest. SEM Providers Forum is especially aimed at advanced people who provide search engine marketing services.


Organic Listings Itinerary

Are you an advanced person who is interested in sessions that deal with "organic listings," where you might be listed for free? Then try these:

Day 1:

    9:00-10:30 - Organic Listings Forum
    11:00-12:15 - Advanced Link Building Forum
    1:30-3:00 - Search Engines & Web Server Issues
    3:30-5:00 - Cleaning Up the Mess
    6:00-7:00 - Evening Forum

Day 2:

    9:00-9:30 - Keynote
    9:45-11:00 - Optimizing Flash & Non-HTML Content or Campaign Case Studies
    11:30-12:45 - Balancing Organic & Paid Listings or SEM En Español
    2:00-3:30 - Dynamic Web Sites or Getting Local
    4:00-5:30 - Successful Site Architecture or Shopping Search & Merchant Sites

Day 3:

    9:00-9:30 - Keynote
    9:45-11:00 - Any session of interest
    11:15-12:30 - Any session of interest
    1:30-2:45 - Any session of interest
    3:00-4:15 - Search Engine Legal Issues Update or SEM Providers Forum

Paid Listings/Advertisting & Marketing Interest Itinerary

Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:

Day 1:

    9:00-10:30 - Intro To Search Engine Marketing (for basic people) or Search Engine Advertising Forum (for advanced people)
    11:00-12:15 - Search Engines & Affiliates
    1:30-3:00 - Search Term Research (for basic people) or Contextual Ads (for advanced people)
    3:30-5:00 - Auditing Paid Listings
    6:00-7:00 - Evening Forum (for advanced people)

Day 2:

    9:00-9:30 - Keynote
    9:45-11:00 - Buying Search Engine Advertising (for basic people) or Campaign Case Studies (for advanced people)
    11:30-12:45 - Balancing Organic & Paid Listings or SEM En Español
    2:00-3:30 - Alternative PPC Search Engines or Getting Local
    4:00-5:30 - Click & Convert or Shopping Search & Merchant Sites

Day 3:

    9:00-9:30 - Keynote
    9:45-11:00 - Converting Visitors Into Buyers (or Doing It In House Forum, if applicable)
    11:15-12:30 - Measuring Success or Outsourcing SEM
    1:30-2:45 - Paid Inclusion & Trusted Feeds or Measuring Success Case Studies
    3:00-4:15 - Search Engine Legal Issues Update or Ad Management Case Studies



Been Before Itinerary

Search Engine Strategies runs several times per year in different parts of the world so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more often than this. If you're someone who's already been to a show recently, here's a guide to sessions that are completely new or which feature content that's constantly changing.

Day 1:

    9:00-10:30 - Organic Listings Forum or Search Engine Advertising Forum
    11:00-12:15 - Advanced Link Building Forum or Search Engines & Affiliates (brand new session)
    1:30-3:00 - Search Engines & Web Server Issues
    3:30-5:00 - Auditing Paid Listings (brand new session)
    5:00-6:00 - Evening Forum

Day 2:

    9:00-9:30 - Keynote
    9:45-11:00 - Campaign Case Studies
    11:30-12:45 - SEM En Español (brand new session)
    2:00-3:30 - Getting Local (brand new session)
    4:00-5:30 - Click & Convert (brand new session)

Day 3:

    9:00-9:30 - Keynote
    9:45-11:00 - Meet The Crawlers
    11:15-12:30 - Dealing With Directories or Outsourcing SEM (brand new session)
    1:30-2:45 - Measuring Success Case Studies (brand new session)
    3:00-4:15 - Any session of interest


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.


For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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