The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 December 9 - 11, 2003 • McCormick Place (Lakeside Ctr.) • Chicago, IL

			
Event Hours:
Conference Hours:
December 9 9am-7pm
Decmber 10 9am-5:30pm
December 11 9am-4:15pm

Expo Hall Hours:
December 9 10am-6pm
December 10 10am-3pm

Registration Hours:
December 9 7am-6pm
December 10 8am-5:30pm
December 11 8am-3pm

Premier Plus Sponsors:

Premier Sponsors:
Bruce Clay LLC logo
Genie Knows logo
Oneupweb logo
Analyst Sponsor:
News Distribution Service:

Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

CONFERENCE AT A GLANCE
Tuesday, December 9, 2003
Exhibit Hall Hours: 10:00am-6:00pm
8:00-9:00 Registration
Tracks Fundamentals Track Advanced Organic Track Advanced Advertising Track
9:00-10:30 Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Search Engine Advertising Forum
NEW FORMAT!

FOCUS: Paid
SKILL: Advanced
10:00-6:00 Exhibit Hall Opens
10:30-11:00 Morning Coffee Break
11:00-12:15 Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Advanced Link Building Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Search Engines & Affiliates
NEW!

FOCUS: Paid
SKILL: Advanced
12:15-1:30 Networking Lunch
1:30-3:00 Search Term Research
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Search Engines & Web Server Issues
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Contextual Ads
4 STAR RATED!

FOCUS: Paid
SKILL: Advanced
3:00-3:30 Afternoon Refreshment Break
3:30-5:00 Writing For Search Engines
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Cleaning Up The Mess
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Auditing Paid Listings
NEW!

FOCUS: Paid
SKILL: Advanced
5:00-6:00 Networking Cocktail Reception
6:00-7:00 Evening Forum With Danny Sullivan
4 STAR RATED!

FOCUS: Both
SKILL: Any
 
Wednesday, December 10, 2003
Exhibit Hall Hours: 10am-3pm
8:00-9:00 Registration
Tracks Organic Track Advertising Track Special Topics Track
9:00-9:30 Keynote: State Of Search Engine Marketing
4 STAR RATED!
Danny Sullivan, SearchEngineWatch.com
9:30-9:45 Session Interval
9:45-11:00 Optimizing Flash & Non-HTML Content
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Buying Search Engine Advertising
NEW FORMAT!

FOCUS: Paid
SKILL: Basic
Campaign Case Studies
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:00-3:00 Exhibit Hall Opens
11:00-11:30 Morning Coffee Break
11:30-12:45 Link Building
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Balancing Organic & Paid Listings
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
SEM En Español
NEW!

FOCUS: Both
SKILL: Any
12:45-2:00 Networking Lunch
2:00-3:30 Dynamic Web Sites
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Alternative PPC Search Engines
NEW FORMAT!

FOCUS: Paid
SKILL: Advanced
Getting Local
NEW!

FOCUS: Both
SKILL: Any
3:30-4:00 Afternoon Refreshment Break
4:00-5:30 Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Click & Convert
NEW!

FOCUS: Paid
SKILL: Advanced
Shopping Search & Merchant Sites
4 STAR RATED!

FOCUS: Both
SKILL: Any
 
Thursday, December 11, 2003
8:00-9:00 Registration
Tracks Organic & Issues Track Conversion Track Special Topics Track Site Clinic Track
9:00-9:30 Keynote Presentation:
Steve Berkowitz, President, Ask Jeeves
9:30-9:45 Session Interval
9:45-11:00 Meet The Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
Doing It In House Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
11:00-11:15 Morning Coffee Break
11:15-12:30 Dealing With Directories
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Measuring Success
4 STAR RATED!

FOCUS: Both
SKILL: Any
Outsourcing SEM
NEW!

FOCUS: Both
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
12:30-1:30 Networking Lunch
1:30-2:45 Paid Inclusion & Trusted Feeds
4 STAR RATED!

FOCUS: Any
SKILL: Any
Measuring Success Case Studies
NEW!

FOCUS: Both
SKILL: Any
Budget & Overlooked SEM
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
2:45-3:00 Session Interval
3:00-4:15 Search Engine Legal Issues Update
4 STAR RATED!

FOCUS: Both
SKILL: Any
Ad Management Case Studies
NEW!

FOCUS: Paid
SKILL: Advanced
SEM Providers Forum
NEW!

FOCUS: Both
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any

NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated well by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

NEW FORMAT are sessions previously held but which have a new format or other changes.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a PAID focus deal especially with paid listings. Also see the Session Itineraries page for itineraries for those specific itineraries for sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Itineraries page for itineraries for those specific itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.


For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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