The Premier Event for Search Engine Marketing & Optimization
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 December 9 - 11, 2003 • McCormick Place (Lakeside Ctr.) • Chicago, IL

			
Event Hours:
Conference Hours:
December 9 9am-7pm
Decmber 10 9am-5:30pm
December 11 9am-4:15pm

Expo Hall Hours:
December 9 10am-6pm
December 10 10am-3pm

Registration Hours:
December 9 7am-6pm
December 10 8am-5:30pm
December 11 8am-3pm

Premier Plus Sponsors:

Premier Sponsors:
Bruce Clay LLC logo
Genie Knows logo
Oneupweb logo
Analyst Sponsor:
News Distribution Service:

Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

Agenda - Thursday, December 11, 2003
8:00am - 9:00am Registration
9:00am - 9:30am Keynote Presentation:
Steve Berkowitz, President, Ask Jeeves
9:30am - 9:45am Session Interval
9:45am - 11:00am Attendees may choose to attend one of the four sessions offered during this time.

Meet The Crawlers
Representatives from major crawler-based search engines will discuss their services and take questions from attendees.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Paul Gardi, SVP of Search, Ask Jeeves
Steve Gemignani, Vice President of Search, LookSmart/Wisenut
Jon Glick, Sr. Manager for Web Search, Yahoo!
Craig Nevill-Manning, Senior Research Scientist, Google

Converting Visitors Into Buyers
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion.
Moderator:
Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Bryan Eisenberg, Chief Information Officer, Future Now Inc.
Larry Kerstein, Conversion Product Manager, iProspect
Michael Sack, SVP and Chief Product Officer, Inceptor Inc.

Doing It In House Forum
Performing search engine marketing work in house? This session explores issues unique to you, such as winning cooperation between your organization's marketing and technical departments. In addition to panel presentations, there will be time for Q&A and audience participation in sharing knowledge.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Cam Balzer, Manager of Online Marketing, ConsumerGuide.com
Miriam Graybeal, Director of Marketing, BigBearVacations.com
Bill Hunt, Senior Strategist, Global Strategies International
Mike Moran, Manager of Personalization Strategy, IBM
Marshall D. Simmonds, Director of Search, Primedia

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs throughout Day 3, with breaks happening the same time as with other sessions.
Speakers:
Andy Beal, VP Search Marketing, KeywordRanking.com and ProRanking.com, WebSourced, Inc
Jill Whalen, Owner, HighRankings.com
Mikkel deMib Svendsen, VP of Marketing Technology, Marketleap

11:00am - 11:15am Session Interval
11:15am - 12:30pm Attendees may choose to attend one of the four sessions offered during this time.

Dealing With Directories
Getting good listings with human-powered search engines -- "directories" -- requires skills and techniques completely different than when dealing with crawler-based services. Learn the proper way to format your submission to directories for success! The session touches on issues such as obtaining multiple listings and how directories feel about listing subdomains, subdirectories and "minisites." Representatives from the major human-powered search engines will also discuss their services and take questions from attendees.
Moderator:
Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Kevin Berk, VP of Advertiser Solutions, LookSmart
Stephanie Blair, Lead Surfer, Yahoo! Inc.
Elisabeth Osmeloski, Senior Account Manager, Beyond Ink
Jill Whalen, Owner, HighRankings.com

Measuring Success
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Bryan Eisenberg, Chief Information Officer, Future Now Inc.
Laura Thieme, President and Founder, Bizresearch

Outsourcing SEM
Looking to outsource your search engine marketing needs? This session examines the types of services that search engine marketing firms offer, pricing models, ways to locate firms and tips on making an informed decision on selecting an agency.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Nate Elliott, Associate Analyst, Jupiter Research
Josh Greene, Director, E-marketing, Road Runner Cable
Daniel Perry, Search Engine Specialist, Career Education Corporation

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs throughout Day 3, with breaks happening the same time as with other sessions.
Scottie Claiborne, Owner, Right Click Web Consulting
Craig Fifield, Product Manager, Microsoft bCentral Submit It!
James Gunn, Sr., Campaign Director, Intrapromote

12:30pm - 1:30pm Networking Lunch
1:30pm - 2:45pm Attendees may choose to attend one of the four sessions offered during this time.

Paid Inclusion & Trusted Feeds
Why pay to be included in a search engine's listings without a guarantee of ranking well for particular terms? Done right, the more representation a site has in a search engine, the more likely it is to naturally rank well for a variety of targeted terms. That can mean highly-qualified traffic at a price less than obtained through paid placement programs. Come get an overview of paid inclusion, learn how trusted feeds allow you to send a data stream to search engines, hear advice from those who've used various programs offered and pose questions to paid inclusion vendors during Q&A.
Moderator:
Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speakers:
Kevin Berk, VP of Advertiser Solutions, LookSmart
Dennis Buchheim, GM, Paid Inclusion, Yahoo!, Inc.
Jon Cooper, Director of Distribution Programs, Alacritude, LLC -- publisher of eLibrary and Encyclopedia.com
Gour Lentell, Search Director, Decide Interactive
Michael Palka, Director of Search, Ask Jeeves
David Turner, Director of European Operations, Position Tech

Measuring Success Case Studies
Come hear real life examples of how companies are measuring their success with search engine marketing. Each case study involves an up-close look at a particular measuring tool that's been employed. The session aims to educate you generally about the capabilities that web analytics and other measuring tools often provide. Ideally suited for those who previously attended the "Measuring Success" session.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Case Study Speakers:
Grant Crowell, founder and CEO, Grantastic Designs, Inc.
JoAnn McNeely, Marketing Project Manager, E-Commerce, Dartek.com
Lee Mills, VP Marketing, Deon Direct - speaking on behalf of OnlineSports.com (B to C) and St. Bernard Software (B to B).
Speakers:
Jeff Cram, Web Marketing Manager, NetIQ Corporation
Brett Crosby, VP Business Development and Marketing, Urchin Software Corporation
Michael W. Greer, Strategic Account Executive, Websidestory.com
John Marshall, CEO, ClickTracks.com

Budget & Overlooked SEM
Have little or no money for search engine marketing efforts? Fearful that you'll never get found now that those with large advertising budgets can spend their way to the top? This session provides strategies and advice for small businesses, non-profit organizations and others looking to be found in search engines without breaking the bank. It also examines search engine marketing efforts you may have been neglecting.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Adam Jewell, Search Engine/Data Analyst, NetPlus Marketing Inc.
Anne Kennedy, Managing Partner, Beyond Ink
Jessie Stricchiola, Founder, Alchemist Media Inc.
Brett Tabke, Editor, WebmasterWorld.com

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs throughout Day 3, with breaks happening the same time as with other sessions.
Speakers:
Jake Baillie, VP Search Engine Marketing, Priva
Christine Churchill, President, KeyRelevance

Nan Dawkins, Partner, RedBoots Consulting

Matt Spiegel, President, Resolution Media

2:45pm - 3:00pm Session Interval
3:00pm - 4:15pm Attendees may choose to attend one of the four sessions offered during this time.

Search Engine Legal Issues Update
This popular session recaps important new and ongoing legal issues involving search engines, with a special look at the topics of domain registrars keeping "error" traffic and trademarks and search engine listings, among other issues.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
David Buchanan, Senior Vice President of Sales & Business Development, 411web
Andrew Goodman, Principal, Page Zero Media Inc.
Holly Hefton, SearchKing
Jeffrey K. Rohrs, Director of Account Management, Optiem
Deborah A. Wilcox, Partner, Baker & Hostetler LLP

Ad Management Case Studies
Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session features real life examples of how companies are making the job easier by employing ad or bid management tools. Each case study involves an up-close look at a particular tool that's been employed. The session aims to educate you generally about the capabilities that such tools provide, such as closing bid "gaps" and measuring return on investment (ROI).
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Case Study Speakers:
Mondy Beller, Vice President of Marketing, Shoes.com
Robert Lauby, Natural High
Eric Neuner, Marketing Manager, Medscape/WebMD
Speakers:
Dave Carlson, CEO, GO TOAST
Kevin Lee, CEO, Did It
Scott Roffers, CTO, BidRank

SEM Providers Forum
Do you provide search engine marketing services to others? Then this session is designed for you! In it, we'll explore issues of particular interest to search engine marketing agencies, such as dealing with customers or pricing models. The session will be largely audience-driven, so come with questions for others and answers from your own experiences.
Moderator:
Detlev Johnson, President of Technology, SuccessWorks Search Marketing Solutions Inc.
Speaker:
Barbara C. Coll, CEO, WebMama.com Inc.

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It runs throughout Day 3, with breaks happening the same time as with other sessions.
Jennifer Laycock, Web Search Guide, About.com & Internet Marketing Specialist, Market Fundamentals
Chris Logan, Owner, Beyond Web Services



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Click to view Day 1 Agenda
Click to view Day 2 Agenda

*This agenda subject to change






For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.


For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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