The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 December 11-12, 2002 • Adam's Mark Hotel • Dallas, TX

			
Premier Sponsor:
Yahoo!

Hosted By:
Search Engine Watch
internet.com

Analyst Sponsor:

CONFERENCE AT A GLANCE
Wednesday, December 11, 2002
8:00–9:00 Registration and Continental Breakfast
10:00 Exhibit Hall Opens
Tracks Fundamentals Track Advertising & Marketing Track Forums Track
  Room A Room B Room C
9:00–10:30 Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Search Engine Advertising Update
NEW!

FOCUS: Paid
SKILL: Advanced
Tips & Tools Forum
4 STAR RATED!

FOCUS: Editorial
SKILL: Advanced
10:30–11:00 Morning Coffee Break
11:00–12:00 Search Engine Friendly Design: Essential Basics
4 STAR RATED!

FOCUS: Editorial
SKILL: Basic
Paid Listings Tools
NEW FORMAT!

FOCUS: Paid
SKILL: Advanced
Shop Talk Forum

4 STAR RATED!

FOCUS: Editorial
SKILL: Advanced
12:00–1:15 Networking Lunch
1:15–2:45 Search Term Research
4 STAR RATED!

FOCUS: Both
SKILL: Any
Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
SEO/SEM Vendor Forum
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
2:45–3:15 Afternoon Refreshment Break
3:15–4:45 Writing For Search Engines
4 STAR RATED!

FOCUS: Editorial
SKILL: Basic
Perfecting Paid Listings
4 STAR RATED!

FOCUS: Paid
SKILL: Advanced
Doing It In House Forum
NEW!

FOCUS: Editorial
SKILL: Any
4:45–5:00 Session Interval
5:00–5:30 Question Time
4 STAR RATED!

FOCUS: Both
SKILL: Any
Paid Listings Clinic
4 STAR RATED!

FOCUS: Paid
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
5:30–7:00 Networking Cocktail Reception
7:00 Exhibit Hall Closes
6:30–7:30 Search Engine Marketing Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
 
Thursday, December 12, 2002
8:00–9:00 Registration and Continental Breakfast
10:00 Exhibit Hall Opens
  Room A Room B Room C
9:00–10:30 Meet The Crawlers

FOCUS: Editorial
SKILL: Any
Measuring Success

FOCUS: Both
SKILL: Any
Business To Business Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:30–11:00 Morning Coffee Break
11:00–12:30 Dealing With Directories
NEW FORMAT!

FOCUS: Editorial
SKILL: Any
Search Engine Friendly Design:
Advanced Issues

4 STAR RATED!

FOCUS: Editorial
SKILL: Any
Campaign Case Studies
NEW!

FOCUS: Both
SKILL: Any
12:30–1:30 Networking Lunch
1:30–3:00 Buying Search Engine Advertising

FOCUS: Paid
SKILL: Any
Dynamic Web Sites

FOCUS: Both
SKILL: Advanced
The Spam Police
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
2:00 Exhibit Hall Closes
3:00–3:20 Afternoon Refreshment Break
3:20–4:35 Link Analysis & Link Building
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
Advanced SEO Forum
NEW FORMAT!

FOCUS: Editorial
SKILL: Advanced
Assessing Relevancy
4 STAR RATED!

FOCUS: Both
SKILL: Any
4:35–4:45 Session Interval
4:45–5:30 Budget SEO

FOCUS: Both
SKILL: Any
Search Engine & Flash
NEW!

FOCUS: Editorial
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Editorial
SKILL: Any

NOTATIONS GUIDE

4 STAR RATED! sessions are those that were evaluated as excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies.

NEW FORMAT! are sessions previously held but which have an entirely new format.

FOCUS: Search engines have both "editorial" results and "paid" listings. Sessions with an EDITORIAL focus are designed for those who wish to do better in "natural" or "organic" editorial listings. Sessions with a PAID focus deal especially with paid listings. Also see the Attendee FAQ page for itineraries for those specific itineraries for sessions about editorial or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Attendee FAQ page for itineraries for those specific itineraries for those who are basic versus advanced.



For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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