The Premier Event for Search Engine Marketing & Optimization
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 December 11-12, 2002 • Adam's Mark Hotel • Dallas, TX

			
Premier Sponsor:
Yahoo!

Hosted By:
Search Engine Watch
internet.com

Analyst Sponsor:

Search Engine Strategies 2002 - Attendee FAQ

There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.

BASIC - ADVANCED - EDITORIAL LISTINGS - PAID LISTINGS (MARKETING INTEREST)

Basic Itinerary For Beginners

Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines!

Day 1: December 11

    9:00-10:30 - Intro To Search Engine Marketing
    11:00-12:00 - Search Engine Friendly Design: Essential Basics
    1:15-2:45 - Search Term Research
    3:15-4:45 - Writing For Search Engines
    5:00-5:30 - Question Time
    6:30-7:30 - Search Engine Marketing Forum

Day 2: December 12

    9:00-10:30 - Meet The Crawlers
    11:00-12:30 - Dealing With Directories
    1:30-3:00 - Buying Search Engine Advertising
    3:20-4:35 - Link Analysis & Link Building
    4:45-5:30 - Site Clinic, if you missed it on Day 1 or want to see more of it. Otherwise, any session of interest


Advanced Itinerary

Experienced with search engine marketing? The sessions below may be best for you.

Day 1: December 11

    9:00-10:30 - Search Engine Advertising Update or Tips & Tools Forum
    11:00-12:00 - Paid Listings Tools or Shop Talk Forum
    1:15-2:45 - Any session of interest
    3:15-4:45 - Perfecting Paid Listings or Doing It In House Forum
    5:00-5:30 - Any session of interest
    6:30-7:30 - Search Engine Marketing Forum

Day 2: December 12

    9:00-10:30 - Any session of interest
    11:00-12:30 - Any session of interest
    1:30-3:00 - Dynamic Web Sites or The Spam Police
    3:20-4:35 - Any session of interest
    4:45-5:30 - Search Engines & Flash or Small Business & Non-Profit Forum


Editorial Listing Itinerary

Mainly interested in sessions that deal with the editorial listings at search engines and not a "BASIC" person new to search engine marketing? Then try these:

Day 1: December 11

    9:00-10:30 - Tips & Tools Forum
    11:00-12:00 - Shop Talk Forum
    1:15-2:45 - Converting Visitors Into Buyers or SEO/SEM Vendor Forum
    3:15-4:45 - Writing For Search Engines or Doing It In House Forum
    5:00-5:30 - Question Time or Site Clinic
    6:30-7:30 - Search Engine Marketing Forum

Day 2: December 12

    9:00-10:30 - Any session of interest
    11:00-12:30 - Any session of interest
    1:30-3:00 - Dynamic Web Sites or The Spam Police
    3:20-4:35 - Link Analysis & Link Building or Advanced SEO Forum
    4:45-5:30 - Any session of interest


Paid Listings/Marketing Interest Itinerary

Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:

Day 1: December 11

    9:00-10:30 - Intro To Search Engine Marketing or Search Engine Advertising Update (if you are experienced in SE advertising)
    11:00-12:00 - Paid Listings Tools
    1:15-2:45 - Converting Visitors Into Buyers
    3:15-4:45 - Writing For Search Engines or Perfecting Paid Listings (if you are experienced in SE advertising)
    5:00-5:30 - Paid Listings Clinic
    6:30-7:30 - Search Engine Marketing Forum

Day 2: December 12

    9:00-10:30 - Measuring Success
    11:00-12:30 - Dealing With Directories or Campaign Case Studies
    1:30-3:00 - Buying Search Engine Advertising
    3:20-4:35 - Link Analysis & Link Building or Advanced SEO Forum (to learn more about paid inclusion)
    4:45-5:30 - Any session of interest but especially Search Engines & Flash, if you use Flash on your web site



For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.




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