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John Simpson is responsible for the marketing strategy and campaign
development for the WebTrends branded products of NetIQ. He joined
WebTrends in 1999 as the Online Marketing Manager and spearheaded their
success using online advertising as an effective medium for lead generation
programs by leveraging web analytics to increase ROI -- specifically,
increasing total leads by 100% and increasing conversion rates by 150%.
Prior to joining WebTrends, John worked on branding within Corporate
Marketing at Microsoft Corporation.
About WebTrends:
WebTrends, the e-business intelligence product line from NetIQ Corporation,
is the pioneer of Web analytics and Visitor Relationship Management (VRM).
Award-winning WebTrends software and eService solutions provide insights
into visitors' behavior and preferences that translate into enhanced
business performance, including higher returns on infrastructure and
eMarketing investments, and improved visitor-to-customer conversion rates.
WebTrends, founded in 1993, merged with NetIQ Corporation in 2001. For more
information please visit www.webtrends.com.
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