Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. A pioneer in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual Web site element contributes to the overall response rate. Client Web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: Interactive Corp., Lillian Vernon, eDiets, Hallmark, Fandango, Time Warner, Earthlink, and RealNetworks. Learn more at www.optimost.com.
| 
