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John Lazarchic
VP of E-Commerce
Petco
John Lazarchic brings 20 years of retail experience, including 18 years in the Pet Industry, to his position as Vice President of E-Commerce for PETCO Animal Supplies. John joined PETCO in 2000, with their acquisition of Petopia.com where he was the Director of E-Commerce during Petopia's initial launch onto the Internet. In his current role, John is responsible for all aspects of PETCO's E-Commerce Site, including Site Design and Functionality, Merchandising, Marketing, and Business Development. In addition to the E-Commerce responsibilities, John is leading the company's pilot program to include commerce-based kiosks in their retail stores.
Prior to joining the Internet Boom in 1999, John worked for both Petland and Superpetz as Director of IS, where he was responsible Point of Sale, Accounting and Distribution Systems, including the selection and implementation of new platforms. Before switching to the world of Information Systems, John also work for Docktors Pet Centers and Petsmart on the Store Operations side of the business. This experience in both Brick and Mortar Operations and Information Systems has allowed him to bring a broad, well-rounded perspective to the online pet category. |
