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Eric Papczun,
Director of Natural Search,
Performics
Eric Papczun is an online marketing expert who specializes in the optimization of Web sites. He is the Director of Natural Search Optimization for Performics, the performance marketing division of DoubleClick and a leading Search Engine Marketing firm.
Eric drives the strategic direction of natural search programs for Performics’ clients, which include many of the nation’s top brands. His seven-plus years of experience managing interactive marketing programs – both on the client and service provider side – uniquely position him to deliver results, while being respectful of a company’s unique culture. Eric leads a team of NSO experts who identify critical roadblocks that impede the navigation of a Web site and its ability to be effectively crawled by search engines.
Prior to joining Performics, Eric was the co-founder of Golf Links to the Past, Inc., a leader in golf art and collectibles. He designed the company’s e-commerce site and managed all search marketing activity, which drove online sales to 30% of the company’s total revenue. Eric also served as a management consultant and corporate trainer prior to starting his own business.
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