Dana Todd is one of the original four founders of SiteLab International Inc. (SITELAB), a Top 100 interactive agency based in La Jolla, California.
SiteLab provides a full suite of services in the Internet space: award-winning design, robust programming and database integration, e-business tools, and online marketing. Since its spinoff from Bien Logic in 1997, Dana Todd has led its online marketing team in developing a deep understanding of search engine marketing and highly effective online media buying, with particular emphasis on efficient cost-per-click and keyword-based ad delivery.
Press, industry analysts and technology leaders frequently tap Ms. Todd for her knowledge of the search engine marketplace. She reports on the widely-varied and frequently changing industry that allows advertisers and brands to “buy their way to the top” of the search engines. Ms. Todd regularly appears as a top-ranked speaker at Internet.com's Search Engine Strategies conferences, and also appears as a panelist and presenter at @d:Tech Los Angeles and New York City.
Dana Todd talks candidly about the pros and cons of leading search engine marketing programs, and speaks from experience. Her passion for helping clients understand and dominate the search space, while still upholding core branding principles, has helped evolve SiteLab’s methodologies and best practices in Web site development and media buying. The creative team works to balance search engine friendly design with graphic strength and intuitive navigation. The online marketing team plans and implements “no-waste” media campaign services for business and consumer product clients such as Earthlink, Turbotax, Proflowers, WD-40 and Hot Spring Spa. And the programmers develop new ways to make even database-driven information available to search engines.
Ms. Todd collected seventeen years of experience in journalism and advertising, starting as a newspaper journalist and editor before switching to advertising. She spent four years as an advertising account manager and consultant, specializing in high technology and biotechnology clientele. She joined the company in 1996 (then called Bien Logic), and helped spin off SiteLab in 1997. SiteLab was a pioneer agency that built some of the original graphically-rich sites on the Web (back when most sites had gray backgrounds!). Since then, the company has built hundreds of commercial Web sites, and is responsible for maintaining and promoting dozens of sites on an ongoing basis.
Ms. Todd holds a Bachelor of Journalism in Advertising (ABJ) from University of Georgia (1991).