4 STAR RATED! sessions are those that were evaluated as excellent by attendees at previous conferences.
NEW! are sessions not previously held at Search Engine Strategies.
NEW FORMAT! are sessions previously held but which have an entirely new format.
SECOND-CHANCE sessions are repeats of sessions held earlier in the conference, allowing you another chance to see these, if you missed them the first time.
FOCUS: Search engines have both "editorial" results and "paid" listings. Sessions with an EDITORIAL focus are designed for those who wish to do better in "natural" or "organic" editorial listings. Sessions with a PAID focus deal especially with paid listings. Also see the Attendee FAQ page for itineraries for those specific itineraries for sessions about editorial or paid listings.
SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Attendee FAQ page for itineraries for those specific itineraries for those who are basic versus advanced.
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