The Premier Event for Search Engine Marketing & Optimization
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 March 4 - 6, 2003 • The Boston Park Plaza • Boston, MA

			
Event Hours:
Conference Hours:
March 4: 9am - 7:30pm
March 5: 9am - 5pm
March 6: 9am - 3:45pm
Expo Hall Hours:
March 4: 10am - 7pm
March 5: 10am - 3:30pm

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Premier Sponsors:




Analyst Sponsor:
Event Public Relations:
Hosted By:
Search Engine Watch
internet.com

Agenda* - Thursday, March 6, 2003
8:00am - 9:00am Registration and Continental Breakfast
9:00am - 10:15am Attendees may choose to attend one of the three sessions offered during this time.

Future of Search Engine Marketing
What does 2003 and beyond hold in the constantly changing world of search engine marketing. Our panel looks into their crystal balls to provide some guidance.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Chris Bolte, Strategic Alliances and Sales, Overture
Dennis Buchheim, Director of Inktomi Search Marketing Solutions, Inktomi
Kevin Lee, CEO, Did It
Fredrick Marckini, CEO and Founder, iProspect
Cheryle Pingel, Founder and President, Range Online Media

Dealing With Directories
Getting good listings with human-powered search engines -- "directories" -- requires skills and techniques completely different than when dealing with crawler-based services. Learn the proper way to format your submission to directories for success! The session touches on issues such as obtaining multiple listings and how directories feel about listing subdomains, subdirectories and "minisites." Representatives from the major human-powered search engines will also discuss their services and take questions from attendees.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Panelists:
Stephanie Blair, Lead Surfer, Yahoo!
Billy Mungovan, Director of Client Relations, LookSmart/Zeal.com
Elisabeth Osmeloski, Senior Account Manager, Beyond Ink
Jill Whalen, Owner, HighRankings.com

Business To Business Forum
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B. In addition to panel presentations, there will be time for Q&A and audience participation in sharing knowledge.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Barbara Coll, SEMPO acting chair and CEO, WebMama.com Inc.
Todd Sims, VP of Sales, Business.com
Paul Slack, CEO, WebDex

10:15am - 10:30am Morning Coffee Break
10:30am - 12:00pm Attendees may choose to attend one of the three sessions offered during this time.

Search Engine Legal Issues Update
Not long after search engines emerged, so did legal disputes involving them. Cases have been fought over trademarked terms being linked to ads or inserted into meta tags. Actions have been taken against "pagejackers" who use other people's content to generate search engine traffic. Get updated on these and the constant stream of new search engine legal issues.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Jeffrey K. Rohrs, Digital Marketing Strategist, Optiem
Catherine Seda, President, Seda Communication
Deborah A. Wilcox, Partner, Baker & Hostetler LLP

Budget & Overlooked SEM
Have little or no money for search engine marketing efforts? Fearful that you'll never get found now that those with large advertising budgets can spend their way to the top? This session provides strategies and advice for small businesses, non-profit organizations and others looking to be found in search engines without breaking the bank. It also examines search engine marketing efforts you may have been neglecting.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Adam Jewell, Search Engine/Data Analyst, NetPlus Marketing Inc.
Anne Kennedy, Managing Partner, Beyond Ink
Jessie Stricchiola, Founder, Alchemist Media Inc.
Brett Tabke, WebmasterWorld.com

Dynamic Web Sites
Come hear "real life" examples of how companies have marketed themselves via search engines. Presentations cover both improving traffic from "organic" editorial listings and through paid listing campaigns. Learn what worked for them and make it work for you!
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Panelists:
Jake Baillie, Priva
Joe Laratro, Technology Manager, MoreVisibility.com
Mikkel deMib Svendsen, CTO, RedZoneGlobal Denmark
Laura Thieme, President & Founder, Bizresearch

12:00pm - 1:00pm Networking Lunch
1:00pm - 2:15pm Attendees may choose to attend one of the three sessions offered during this time.

Start To Finish
Watch our panel take web pages live before your eyes from poor condition to top search engine friendly readiness, through page design and writing changes.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Panelists:
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Jill Whalen, Owner, HighRankings.com

Alternative PPC Search Engines
Sure, you know about cost-per-click advertising on the major networks operated by Overture and Google. But what about paid listing programs beyond these? A recap of other PPC search engines you may wish to consider and an opportunity to question representatives from some of these services.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Dan Ballister, Vice President of Sales, FindWhat.com
Robert Barnes, Ah-ha
James Beriker, Search123
Kevin Lee, CEO, Did It
Adam Soroca, Terra Lycos

Measuring Success
How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about.
Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Bryan Eisenberg, Chief Information Officer, Future Now Inc.
Laura Thieme, President & Founder, Bizresearch

2:15pm - 2:30pm Session Interval
2:30pm - 3:45pm Attendees may choose to attend one of the three sessions offered during this time.

Perfecting Paid Listings
Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session covers tools that help you close bid "gaps" and measure return on investment (ROI) from your paid listings. It also covers reasons to test different creative, to consider your "landing" pages carefully and other tips. NOTE: The session is designed for those who are already familiar with how paid placement works.

Moderator:
Detlev Johnson, Vice President of Technology, SuccessWorks Search Marketing Solutions Inc.
Panelists:
Lance Loveday, President, Closed Loop Marketing
Brad Solomon, President, UNreal Marketing Solutions
Jessie Stricchiola, Founder, Alchemist Media Inc.

Shopping Search & Merchant Sites
Learn how special shopping search engines are created and how content from your ecommerce or merchant site may be included in them.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Iggy Fanlo, President and COO, DealTime
Gary McEldowney, Marketing Director, AllergyBuyersClub.com
Tamim Mourad, CEO, PriceGrabber.com
Laura Thieme, President & Founder, Bizresearch

Optimizing Flash & Non-HTML Content
Crawler-based search engines are primarily designed to index HTML text. Because of this, content built with Macromedia Flash may be difficult or impossible for crawlers to read. Multimedia and other non-HTML files pose other indexing challenges. Discover how crawlers interact with non-HTML content, along with workarounds and optimization tips.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Panelists:
Ken Berkun, Founder and VP of Business Strategy, Singingfish
Gregory Markel, Founder/President, Infuse Creative
Tim Mayer, Vice President, Web Search, FAST
Cheryle Pingel, Range Online Media
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

* This agenda subject to change


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.




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