San Jose

Jennifer Evans Laycock is the director of social media at SiteLogic. She crafts creative online marketing and communication plans based on careful observation of online consumer behavior and an extensive knowledge of social media communities. Laycock has years of experience building and managing online communities, focused at both the professional and consumer markets.

Laycock has spent five years as editor-in-chief of Search Engine Guide, a popular industry site focused on educating companies about the various aspects of online marketing. She is a highly requested speaker and trainer and serves as chair of the bi-annual Small Business Marketing Unleashed conferences. She is also the author of two books, including the Small Business Guide to Search Engine Marketing.

Laycock has provided training and consulting for companies like Highlights for Children, Verizon, American Greetings, and Option Line, a national 24-hour crisis-pregnancy hotline. Laycock graduated from The Ohio State University with a degree in English.