Advisory Board

Steven Kaufman
Senior Vice President, Media Director
Digitas

As Senior Vice President, Media Director Steven is responsible for overseeing media planning and buying for Digitas NY. In addition, Steven developed and now manages the Digitas Search Engine Marketing Knowledge Center. This consolidated SEM practice ensures that industry trends, new strategies and tactics and ongoing best practices are shared on an ongoing basis enabling Digitas to stay on the forefront of this ever evolving industry. Currently he is working with a range of blue chip clients including American Express, Delta, Kraft, AT&T, Mars and others.

Steven has been with Digitas since September 1999. Prior to joining Digitas, Steven worked at Agency.com as the Media Director responsible for the Sprint ION and Colgate accounts. While in this role, he helped both clients launch their initial online efforts. Before joining Agency.com, he worked in traditional direct response media at Bozell Direct where he was responsible for all media planning for The New York Times and FEMA National Flood Insurance Program, among others. Before Bozell, he worked at Ammirati Puris Lintas on the Compaq Computer and UPS accounts. It was at Ammirati where he was first exposed to online media, running some of the first online ecommerce campaigns ever for Compaq. Prior to joining Ammirati, Steven spent a number of years at Wunderman Cato Johnson working on The U.S. Army, U.S. Postal Service and Sports Illustrated accounts.

Steven is a member of SEMPO (Search Engine Marketing Professionals Organization), as well as the MSN, Google and Yahoo! Search Advisory Councils. He has spoken at numerous industry events including Search Engine Strategies, OMMA and the IAB Leadership Forum. He is also on the Board of Directors and serves as the Vice President of the 212 Interactive Ad Club.

Steven holds a B.B.A. degree in marketing from Hofstra University.