Advisory Board

Carol Kruse
Vice President, Global Interactive Marketing
The Coca-Cola Company

As Vice President of Global Interactive Marketing for The Coca-Cola Company, Ms. Kruse is responsible for developing interactive marketing programs and experiences for key global brands around the world. Under her leadership, the Global Interactive Marketing team is responsible for driving the evolution and implementation of the Coca-Cola global digital marketing technology platform, driving innovation and consumer relationship marketing, building knowledge and capabilities, sharing best practices throughout the Company and creating the performance mindset and metrics to measure the impact of the Company's interactive marketing investments. Ms. Kruse is also responsible for driving the Company's strategies for emerging digital communications such as mobile and virtual environments.

Ms. Kruse has more than 17 years of consumer marketing and technology experience including jobs in brand management at The Clorox Company, Vice President of Marketing at Storm Technology, a digital imaging company, and Executive Vice President and co-founder of RocketCash LLC, an online payments and consumer promotions company that Coca-Cola acquired in 2001.

At that time, Ms. Kruse joined Coca-Cola North America responsible for online advertising, brand websites, consumer relationship marketing, mobile and gaming strategy and implementation and innovation. As VP Interactive Marketing, Kruse recently has led the team responsible for developing the "My Coke Rewards" program which debuted in 2006. My Coke Rewards, the largest program ever launched for the Coca-Cola Trademark, is a multiyear, online driven, mega-rewards program that allows consumers to choose from a pool of experiences and rewards.

Ms. Kruse holds a BS from Pomona College and an MBA from the University of Southern California. Ms. Kruse, her husband, son and daughter live in Atlanta.