Press Release

Search Engine Strategies (SES) Celebrates Five Years of Converging Search Marketing Professionals in Toronto

SES Toronto 2007 Marked the Largest Online Search Conference in Canada

New York, NY - April 28, 2008 - With Canadians searching more than 33 millions terms a day, it is crucial for Canadian businesses to connect with consumers by growing their online presence through search engine marketing and search engine optimization (SEM/SEO). eMarketer projects online advertising spending in Canada will pass C$3.0 billion (US$2.44 billion) by 2011, which is why Search Engine Strategies (SES) Toronto (www.searchenginestrategies.com/toronto) returns to the Metro Toronto Convention Centre June 16-18, 2008.

Organized by two of the world's leading search authorities, SES Toronto Conference Chairman and native Torontonian, Andrew Goodman and SES Global Content Director, Kevin Ryan, this year's conference grants access to Canada's largest and most comprehensive gathering of search professionals in addition to the most comprehensive SEM/SEO learning opportunity in Canada.

From best practices to strategy and branding, SES Toronto features presentations and panel discussions that cover all aspects of search engine-related promotion. With three tracks to choose from, "Get Me Up to Speed", "Practical & Actionable", and "Advanced", attendees have the opportunity to attend sessions including:

• State of Search Marketing in Canada: What search engines are leaders in Canada and what are they up to? What regional differences in search engine usage do we see within Canada? What vertical areas of search are growing? Panelists will look to the big picture to assess the growing strength of digital marketing in Canada and where search fits in.

• Getting Found in Maps & Local Search: Local search and navigation continues to grow in popularity. Search engine representatives and marketers will give an overview of the new local search and map interfaces and give practical tips on the best ways of increasing visibility in local results, as well as improving local reputation.

• SEM Toolkit: Marketers Share: Competitive intelligence, keyword research, customer profiling, exotic analytics, and visual mouse tracking are just some of the tricks of the trade of search marketers. Guerrilla marketers on the panel show off their favorite tools to increase online visibility.

"The Canadian search and online advertising landscape is clearly growing," said Kevin Ryan, VP Global Content, Search Engine Strategies and Search Engine Watch, properties of Incisive Media. "More than 70 percent of this year's content is brand new because our alumni spoke and we listened; the level of sophistication and subject matter knowledge of SES attendees is evolving with the industry. It's only going to get bigger and better from here."

Registration before Friday, May 30, guarantees a savings of C$150 on a Platinum Passport. For more information on registering for SES Toronto and to see the conference at a glance, visit www.searchenginestrategies.com/toronto/.

To sign up for email alerts or RSS feeds for Search Engine Strategies Toronto and other upcoming conferences in the series, visit www.searchenginestrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com