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    Search Engine Strategies New York
    Kicks Off with "Must Attend" Sessions

    New York, NY, February 25, 2008 - Marketers today are continually challenged to keep up with the ever-changing world of online search. Thousands of in-the-know professionals will converge at Search Engine Strategies (SES) New York, where they will learn what's coming next in the constantly evolving world of web search and how to profit from these developments. Held March 17-20, 2008 at the New York Hilton, this "must attend" event will feature four action-packed days of intensive learning, networking, and industry revelations. Those companies hesitating to send their marketing teams will surely be trumped by competitors. This year, SES New York ( kicks off with an impressive array of educational tracks.

    Track One features:

    Search Around the World - Asia Pacific & Latin America
    T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing
    Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
    Erica Schmidt, Global Director of Search, Isobar
    Anton Konikoff, Founder and CEO, Acronym Media
    Alicia Morga, CEO, Consorte Media

    Search Around the World - the UK and Europe
    Andrew Girdwood, Head of Search, bigmouthmedia
    Thomas Bindl, Founder and CEO, Refined Labs GmbH
    Sebastien Langlois, CEO, Aposition
    Joost de Valk, Search Strategist, Onetomarket
    Massimo Burgio, Founder and Chief Strategist, Global Search Interactive

    The Human Equation
    Tyrona Heath, Online Operations Senior Specialist, Online Sales, Google
    Darian Rodriguez Heyman, Executive Director, Craigslist Foundation
    Ettore Rossetti, Senior Manager, Internet Marketing, Save the Children
    Nicci Noble, National Electronic Fund Raising Specialist, Salvation Army
    Ben Rattray, Founder & CEO,

    Track Two features:

    Redefining the Customer
    Bryan Eisenberg, Co-Founder, Future Now Inc.
    How to Build Investment Interest in SEO/SEM
    Patricia Hall, Investment Banker, Hallmark Capital

    Web Analytics: Measuring Success
    Yosi Heber, Founder & President, Oxford Hill Partners, LLC
    Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google
    Jason Bishop, Sr. Consultant, SEM, Omniture, Inc.
    Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation
    John Squire, Chief Strategy Officer, Coremetrics
    Lauren Vaccarello, Director of Publishing, FXCM

    Track Three features:

    Creating Compelling Ads
    Patricia Hursh, President and Founder, SmartSearch Marketing
    Misty Locke, President& Co-Founder, Range Online Media
    Jason Dorn, Senior Director, Network Quality Team, Yahoo! Inc.
    Jason Miller, CTO, Engine Ready Software
    Mona Elesseily, Director of Marketing Strategy, Page Zero Media

    Analytics: Data into Action
    Matthew Bailey, President, SiteLogic
    Steve Keller, Director of Marketing and E-commerce, Assurant Health

    Auditing Paid Listings and Click Fraud Issues
    Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget
    Reggie Davis, Vice President, Marketplace Quality, Yahoo! Inc.
    Jon Myers, Head of Search, MediaVest
    Shuman Ghosemajumder, Business Product Manager for Trust & Safety, Google
    Richard Zwicky, Founder and CEO, Enquisite
    Tom Cuthbert, President and CEO, Click Forensics

    Track Four features:

    Organic Listings Forum
    Mike Grehan, Co-chair, SES London and Founder and CEO, Searchvisible Ltd.
    Bruce Clay, President, Bruce Clay, Inc.
    Todd Friesen, VP of Search, Visible Technologies
    Jill Whalen, Owner, High Rankings
    David Naylor, SEO, Bronco

    Igniting Viral Campaigns
    Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget
    Bill Hanekamp, CEO, The Well
    Ed Kim, Chief Executive Officer, Red Bricks Media
    Fionn Downhill, CEO & President, Elixir Systems
    Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.

    Network Neutrality is for Online Marketers Too!
    Timothy Karr, Campaign Director, Free Press
    David S. Isenberg, Principal Prosultant,

    The Kelsey Group Local Track features:

    Local Search: The Kelsey Group Take
    Matt Booth, VP and Program Director, The Kelsey Group

    Video Made the SMB Star
    Steve Espinosa, Director of Product Development and Management, eLocal Listing, LLC
    John McWeeney, VP Business Development, TurnHere

    Afternoon Sessions include:

    Orion Panel: Getting Vertical Search Right
    Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
    Bill Tancer, General Manager, Global Research, Hitwise
    Jason R. Finger, Co-Founder & Chief Executive, Seamless Web
    Paul Forster, CEO, Indeed
    James Beriker, President, Efficient Frontier

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    About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

    Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

    Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

    Editorial Contacts
    Ann Shannon
    PAN Communications

    Matt McGowan
    Incisive Media