Press Release

Marketers Converge at Search Engine Strategies New York

New York, NY, February 25, 2008 - There are a seemingly endless array of options for marketers looking to standout online. Does your organization make the most of search engine optimization? Do you know what the best techniques are to stay ahead of your competition? Each year, the most savvy professionals flock to Search Engine Strategies (SES) New York (www.searchenginestrategies.com) to learn the answers to these and other pressing industry questions. If you have never been to a Search Engine Strategies event in New York City, know that your competitors have and are participating in the world's most comprehensive gathering of search engine marketing and optimization-related solutions providers.

Held March 17-20, 2008 at the New York Hilton, this popular event features four action-packed days of intensive learning, networking, and stimulating conversation. Each day includes content-rich educational tracks. Highlights of the second day of training include:

The Fundamentals track features:

Introduction to Search Engine Marketing
Greg Jarboe, President and Co-Founder, SEO-PR
Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

Search Engine Friendly Design
Eric Papczun, Director of Natural Search, Performics
Matthew Bailey, President, SiteLogic
Craig Hordlow, Chief Search Strategist, Red Bricks Media

The Conversion track features:

Converting Visitors into Buyers
Mike Moran, Distinguished Engineer, IBM
Nigel Ravenhill, Program Manager, McAfee
Michael Sack, Director, SEM technology & Development, Idearc Media Corp.
Howard Kaplan, COO, Future Now Inc.

Landing Page Testing & Tuning
Tim Ash, President, Site Tuners

The Local track features:

Why Local is Different
Ian White, CEO, Urban Mapping
Gib Olander, Director of Business Development, Localeze
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Chad Schott, Vice President, Business Development, Marchex, Inc.
Vik Advani, Co-founder & CTO, UpNext.com

Local Search Marketing Tactics
Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing
Steve Espinosa, Director of Product Development and Management, eLocal Listing, LLC

The Advertising track features:

Ads in a Quality Scored World
Andrew Goodman, Principal, Page Zero Media
David Pann, Vice President of Network Monetization, Yahoo! Inc.
Joel Lapp, Vice President Account Services, Reprise Media
Jon Kelly, President, SureHits

Ad Copy & Landing Page Clinic
Matt Naeger, Vice President/General Counsel, Impaqt
Scott Brinker, President & CTO, Ion Interactive

The Contextual Ad track features:

Domaining & Address Bar-Driven Traffic
Matt Bentley, Chief Strategy Officer, Sedo.com
Jon Lisbin, CEO & Founder, Point It!, Inc.
Janel Landis, Sr. Director of Search Strategy & Development, SendTec
Monte Cahn, Founder and CEO, Moniker

Earning Money From Contextual Ads
Bryan Vu, AdSense Associate Manager, Google
Kurt Garbe, Entrepreneur in Residence, Advertising, Adobe Systems
Jennifer Slegg, Owner, JenSense.com

The Orion Panel features:

Universal Search
Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
John Battelle, Founder/Chairman/CEO, Federated Media
James Lamberti, Senior Vice President, Search and Media, comScore, Inc

Sponsored sessions include:

Search Advertising Goes Mobile
Barry Chu, General Manager of Advertising, Medio Systems

Do You Know the Breakdown of Your Competitors' Paid and Organic Traffic? Hitwise does.
Heather Dougherty, Research Director, Hitwise

What's New with Google Analytics and Website Optimizer?
Tom Leung, Business Product Manager, Google Website Optimizer
Scott Crosby, Business Development Manager, Urchin Software
Jeff Gillis, Product Team, Google Analytics

Optimizing Search Marketing Campaigns
Tiffany Feltenberger, Senior Product Manager

For more information about SES New York 2008, visit www.searchenginestrategies.com/newyork. For additional commentary on Search Engine Strategies, visit the SES YouTube Channel at http://www.youtube.com/sesconferenceexpo.

—  —  —

About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com