Press Release

Search Engine Strategies (SES) Paris Forum Dates Confirmed - 15 & 16 January 2008

Search Engine Marketing Forum returns to Paris for 3rd year

London, UK - 4 October 2007 — Incisive Media today announced that its Search Engine Strategies (SES) Paris Forum is to be held on 15 & 16 January in the heart of the city at The InterContinental Paris-Le Grand Hotel.
See www.SearchEngineStrategies.com/paris.

Last year's SES event in Paris was one of the largest Internet Search Marketing conference and expo's in France. This year's show will be bigger and better with a revised agenda and exciting keynote speakers shaping the future of search. It is the premier event for search engine marketing and optimization.

Organised and hosted by world-renowned search authority Kevin Ryan, the two-day event will feature presentations, case studies and panel discussions from top search experts covering all aspects of search engine-related promotion (SEM/SEO).

SES Paris will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

Marketers from around the globe will learn how to grow their business and improve their ROI using the latest developments and solutions in search engine marketing.

Delegates will have the opportunity to learn from presentations, case studies and panel debates. Topics include:

• How search engines list Web sites for free and through paid placements.
• How to get free "organic" traffic by building a site that pleases search engines and your visitors.
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy - and get tips on improving conversion if they don't!
• How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines.
• What's coming next in the constantly evolving world of Web search, and how you can profit from it.    

Kevin Ryan, vice president of global content at Incisive Media, says:

"The search industry has grown at a remarkable rate in France over the last two years and practitioners are now seeking the latest solutions to promote their business online. SES Paris provides a superb platform for European operators to showcase their latest solutions in a market eager to embrace the latest tools and technologies."

Register early and save 100 Euros. For more information about Search Engine Strategies Conference & Expo 2007 visit www.SearchEngineStrategies.com. For sponsorship and exhibition information contact Frank Fazio at +1 203 295 0052.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-925-6990
matthew.mcgowan@incisivemedia.com