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15 et 16 Janvier 2008 • Intercontinental Paris - Le Grand Hôtel • Paris, France   
 

Profile

Anne F. Kennedy
Managing partner and founder
Beyond Ink

With nearly 40 years experience in marketing and public relations, Anne Kennedy founded Beyond Ink in 1997 to bring the fundamental principles of marketing communications to online media. A search engine marketer for more than 10 years, she is an industry thought leader and sought after speaker and writer worldwide. Currently, Anne represents professional SEO firms on the Search Engine Strategies (SES) Domestic Advisory Board, an influential group of business professionals from various industries and fields of expertise selected to propel the search industry forward.

She further serves on the board of directors of Helium.com, a community of writers providing experience-based knowledge, wisdom and creativity to publishers and readers. Barely 18 months after launch, Helium gained 110,000 writers who have published one million articles on the site.

With a degree in Radio, Television and Film from Northwestern University, Anne was certified an Internet Professional by Novell, Inc. Anne served on the Board of Directors of Mesda, now TechMaine, the state’s principal IT trade association for six years, and before that with various public relations and advertising in Connecticut and Rochester, New York.

In 2001 she launched SEOnews.net to foster better understanding of the emerging search marketing platform and opportunities to a growing market of potential customers.

Beyond Ink uses ethical principles of effective marketing communications, to achieve critical third party endorsements in popular, highly visible portals such as Google, MSN and Yahoo and other top search media for clients, which include large household name brands, as well as many small businesses, non-profits and online start-ups.

With both mastery of the fundamentals and a track record of successful SEO strategies that keep pace with the industry's rapid changes, Beyond Ink expertise focuses on technical challenges and bot crawling barriers.

Consultants there specialize in diagnosing site architecture issues, pre-build reviews, redesigns, site re-launches and visibility analytics.

Anne resides in Maine and Oregon, but can always be found at Beyondink.com




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