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Four hands-on search marketing workshops designed to jump-start your search career and level the playing field with your competitors. Class sizes are small and space is limited. Reserve your seat today.
Available Workshops:
Making Pay Per Click Pay - Best Practices in Pay Per Click Advertising
This interactive course provides best practices on selecting and evaluating keywords, tips on writing effective ads and tips on landing pages optimization. We'll also show you how to establish an overall PPC strategy for bidding and budgeting for campaigns. Workshop will include guidance on structuring PPC campaigns for easy maintenance and best returns. [see details]
Search Engine Marketing Metrics and Myths
At the end of this workshop, participants will have a clear understanding of how to properly assess online advertising performance. [see details]
Advanced Keyword Research
Attendees will explore the tools available for identifying, researching and zeroing in on the right keywords for your SEO or PPC campaign. We will walk through the process in theory first and then work on a real-world example that leverages the latest tools available. [see details]
Social Media & Your Business
Learn the landscape of places like Facebook, Myspace, YouTube, Delicious, Flickr, LinkedIn, and much more. Additionally, you will receive examples of how other businesses have used these outlets and how you should and, maybe more importantly, should not use them. [see details]
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