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Profile
Steven Kaufman
SVP Media Director
Digitas
As SVP, media director at Digitas, Steven is responsible for overseeing media planning and buying for Digitas NY. In addition, Steven developed and now manages the Digitas Search Engine Marketing Knowledge Center. This consolidated SEM practice ensures that industry trends, new strategies and tactics, and best practices are shared on an ongoing basis, enabling Digitas to stay on the forefront of this ever-evolving industry. Currently he is working with a range of blue-chip clients including American Express, Delta, Kraft, AT&T, Mars and others.
Steven is a member of SEMPO (Search Engine Marketing Professionals Organization), as well as the MSN, Google, and Yahoo search advisory councils. He has spoken at numerous industry events, including Search Engine Strategies, OMMA and the IAB Leadership Forum. He is also on the board of directors and serves as the VP of the 212 Interactive Ad Club. Steven holds a BBA degree in marketing from Hofstra University.
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