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Profile
Mel Carson
adCenter Community Manager, Europe
Microsoft adCenter
Mel joined Microsoft the day the French adCenter pilot started in the summer of 2005. As part of Microsoft’s client service operations team, Mel’s role is to build relationships within the adCenter advertising community to support, educate, and evangelise through the adCenter Blog (http://adcenterblog.spaces.live.com), industry forums, and to speak about adCenter at trade shows and other events.
Mel began his online advertising career as the shopping and travel editor at LookSmart U.K. nearly seven years ago, before progressing to sales operations manager for their performance listings product on MSN.co.uk. After LookSmart withdrew from international markets, Mel joined 24/7 Search as an account director, managing search activity across all search engines for a number of blue-chip clients. It didn’t take much persuasion for Mel to take his initial role as Pan-European search media strategist at MSN, where he was part of the team that planned and executed the U.K. roll-out of Microsoft adCenter in August 2006.
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