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Profile
Jim Sterne
Target Marketing & Chairman
Web Analytics Association
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his 25 years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing, and customer service including, Web Metrics: Proven Methods for Measuring Web Site Success. Sterne is the producer of the annual eMetrics Marketing Optimization Summit (www.emetrics.org) and is the founding president and current chairman of the Web Analytics Association (www.webanalyticsassociation.org). He was named one of the 50 most influential people in digital marketing by Revolution, the U.K.'s premier interactive marketing magazine.
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