Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. She is a strong advocate for ethical search engine marketing, and was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO).

Christine serves as the Associate Editor for e-marketing-news with Mike Grehan and is the Chairman of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM).

Christine is a regular speaker at Search Engine Strategies, Webmaster World Publishers Conference, High Rankings Seminars, Internet World, and other Internet conferences. In addition, she has written widely on search engine marketing for publications including SearchDay, MarketPosition, Workz, SitePoint, SearchEngineGuide, and NetMechanic, and has taught SEO classes through the International Association of Webmasters.

Prior to founding KeyRelevance, Christine was the Director of Web Development at NetMechanic. In this role she was the subject matter expert for NetMechanic's Search Engine Power Pack and HTML Toolbox, the best-selling toolkit used by many search engine optimizers.

As the Search Engine Optimizer for the NetMechanic site, Christine consistently doubled search engine traffic to the site every 6-9 months. As Editor of the NetMechanic Webmaster Tips Newsletter, Christine increased the subscriber base from 20,000 to 100,000 happy subscribers.

In addition to running KeyRelevance.com, Christine is the Search Engine Friendly Design and Usability Moderator and the Pay Per Click Moderator on the High Rankings Search Engine Optimization Forum with Jill Whalen.