November 28-30, 2007 • Hyatt Century Plaza Hotel • Los Angeles, CA  

Conference Agenda - Day 1

SES Local @ ILM:07
Wednesday, November 28, 2007

*Agenda subject to change
November 28-30, 2007


Local Search: Why Your Business Needs to Be There and How
Local search appears at the top of search results pages, and searchers respond by clicking on the restaurant, stylist or car service they're looking for. Even if you are not listed, your competition probably will be. So where do those local results come from and how do you get your business listed? Which are the major players you can't afford to ignore? Which are up and coming with great value for cost? Panelists from local search media and sites using local search successfully will show you how local search can bring you not just Web site traffic but also foot traffic.

  • Anne Kennedy, Managing Partner, Beyond Ink
  • Zorik Gordon, President and CEO, ReachLocal
  • Gib Olander, Director of Business Development, Localeze
  • Eric Stein, Director, Local Sales, Google
  • Ethan Stock, Founder & CEO, Zvents
  • Chris Tolles, CEO, Topix

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ILM:07 Conference Agenda - Day 1

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Local Link Love
The pursuit of links these days parallels the holy grail quest. While local link campaigns are often overlooked, they can be some of the most relevant links to pursue. From leveraging relationships with the BBB, local chambers of commerce and other local business associations to connecting with the community at large, the best linking strategy for your business might just be in your own backyard. We will examine how to find these local links and discuss ways to increase the likelihood of getting these sites to link to you.

  • Kevin Newcomb, News Editor, Search Engine Watch
  • Sage Lewis, Founder and President, Sage Rock
  • Matt Stoddart, EVP Sales, LinkWorth, LLC
  • Ian McAnerin, CEO, McAnerin Networks


Local Keyword Research - Laying the Foundation for Success
Keyword research is fundamental to every search marketing activity. It's also where many companies make costly mistakes. This is especially true in local search where selecting the wrong terms can threaten the success of your campaigns. This session will cover how to avoid pitfalls as well as strategies and best practices companies can follow to identify local terms that can turn both their organic and paid campaigns to gold.

  • Kevin Newcomb, News Editor, Search Engine Watch
  • Liana Evans, Director of Internet Marketing, KeyRelevance
  • Nico Brooks, VP, Search Engine Marketing, Local Matters, Inc.
  • Andrew Shotland, Proprietor,
  • Matt Van Wagner, President, Find Me Faster


Luncheon in Exhibit Hall



Afternoon Sessions presented by ILM:07.

View the full ILM:07 Conference Agenda - Day 1
Please note: the above link opens to our partner's website.


Networking Reception


*Agenda subject to change


Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail or call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at or call 212-457-7906.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Registration Information (opens to partner site)

Event Information

Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners/buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers