The Definitive Event for E-Mail Marketing and Production
Get on the List!
 August 8, 2002 • Chicago Marriott Downtown • Chicago, IL

Hosted By:
clickz network
internet.com
Jupiter Research
channelseven.com
CONFERENCE AT A GLANCE
Agenda - August 8, 2002
8:00am–5:00pm Registration
10:00am–6:30pm Exhibit Hall
  Marketing Track Production Track
9:00am–10:00am Keynote: Tactics for Today, Strategies for Tomorrow
10:00am–10:30am Morning Break
10:30am–11:20am E-Mail Newsletters: Marketing & CRM Strategies
 E-Mail Lists: Implementation, Acquisition & Management
11:30am–12:30pm Writing A Great Message
 In-House vs. Outsourcing Technology & Services
12:30pm–1:30pm Lunch Break/Visit Exhibit Hall
1:30pm–2:30pm Beyond Direct: E-Mail Brand Building
 Testing Campaigns To Maximize Efficiency & Effectiveness
2:30pm–3:30pm Case Studies: E-Mail Campaigns That Work
 ROI Metrics
3:30pm–4:00pm Afternoon Break
4:00pm–5:30pm Spam, Permission & Privacy
5:30pm–6:30pm Networking Cocktail Reception in Exhibit Hall


For information or complete details on exhibiting or any sponsorship opportunity, please contact Patrick McSharry at emailstrategies@internet.com or (203) 662-2951.

Registration questions please contact our Registration Department at registration@internet.com or (203) 662-2857.

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