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Conference Hours:
May 19: 9am - 6pm
May 20: 9am - 3pm
Expo Hall Hours:
May 19: 10am - 6pm
May 20: 10am - 2pm
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Paul Soltoff CEO, SendTec, Inc.
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Paul Soltoff is CEO of SendTec, Inc.,
parent company of DirectNet Advertising (DNA) and iFactz, with over 20 years
of direct marketing experience on both the client and agency side. SendTec
provides results-oriented direct marketing solutions for acquiring,
retaining and communicating to customers through digital advertising; direct
response television; patent-pending e-mail/Web convergence technologies;
performance media, and media buying services. SendTec represents clients and
advertising agencies such as AOL, National Geographic, AARP, Grey Worldwide,
Cosmetique, DBD Needham, Shell Oil, National Geographic, and IBM. Paul
writes a regular e-mail marketing column
in ClickZ.
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