Event Hours: Conference Hours: May 19: 9am - 6pm May 20: 9am - 3pm Expo Hall Hours: May 19: 10am - 6pm May 20: 10am - 2pm Hosted By: Analyst Sponsor: Association Sponsor: Event Public Relations:

CONFERENCE AT A GLANCE
Agenda - May 19, 2003 Expo Hall Hours: 10am-6pm
8:00am–9:00am	Registration
9:00am–10:00am	Keynote Address: Accountability, or Eternal Spamnation? Hans Peter Brøndmo, Digital Impact Fellow & ClickZ Columnist
10:00am–10:30am	Morning Break/Exhibit Hall Opens
	Marketing Track	Production Track
10:30am–11:30am	Beyond The Horizon: Trends & Forecasts	E-Mail Bootcamp
11:30am–12:20pm	E-Newsletters: Publishing = Marketing	E-Mail Lists: The Checklist
12:30pm–2:00pm	Lunch Break/Visit Exhibit Hall
2:00pm–3:00pm	Cut Through The Clutter	In-House? Outsource? Both? Assessing E-Mail Vendors
3:00pm–3:30pm	Afternoon Break
3:30pm–4:30pm	Spam Panel
4:30pm–6:00pm	Networking Cocktail Reception
Agenda - May 20, 2003 Expo Hall Hours: 10am-2pm
8:00am–9:00am	Registration
	Marketing Track	Production Track
9:00am–10:00am	Beyond Direct: E-Mail Branding & Relationships To Build Business	Testing: Techniques & Tactics
10:00am–10:30am	Morning Break/Exhibit Hall Opens
10:30am–11:30am	Marketing Professional Services	One Size Fits All? E-Mail Formats
11:30am–12:30pm	Integrate E-Mail & Other Marketing Channels	Future Tech: Friend or Foe?
12:30pm–2:00pm	Lunch Break/Visit Exhibit Hall
2:00pm–2:50pm	Case Studies	Determining ROI Metrics
3:00pm–4:00pm	5 Experts/5 Minutes